Figures filed at Companies House show that the agency's turnover/billings for the UK for end of 2015 were £34.4m, compared to £30.9m for the end of 2014. Speaking to Event, Michael Wyrley-Birch, chief operating officer at TRO, said the agency had a strong year in 2015, as a result of growth from existing clients and an increase in experiential activity in the retail sector. He singled out pop-up shops for retail and automotive clients as one key area of growth and also said that the use of creative technology within experiential is also a growing area.
The agency has implemented pop-ups for brands including BMW and, and earlier this year, it announced the launch of , which houses a global team dedicated to the discovery, development and implementation of innovative creative technology solutions.
Wyrley-Birch said: "We have strong plans for 2017 and in retail in particular, where everything is about experience and human engagement. Online shopping has transformed retail from a transactional environment to one that focuses on discovery. We are continuing to invest in these areas: the invited audience and experiential; consumer engagement and retail."
He added that the agency would announce a fourth area of focus in the new year. TRO recently announced that it will at Goodwood Festival of Speed.
, which featured a time capsule showcasing models from the past and the future.
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