The company hopes the new websites will engage online readers by encouraging feedback and user involvement, as well as providing material for its traditional print brands.
The first website to be relaunched was www.hamiltonadvertiser.co.uk, which attracted 20,000 unique users in its first month.
The website for Scottish and Universal's highest-selling weekly paper, the Ayrshire Post, is next in line for a makeover, followed by the Paisley Daily Express. The remaining websites will be phased in over the summer.
In recent months, the company has boosted its digital operation with a new head of digital, Craig Brown, as well as newly appointed online journalists and digital sales reps.
The first website to be relaunched was www.hamiltonadvertiser.co.uk, which attracted 20,000 unique users in its first month.
The website for Scottish and Universal's highest-selling weekly paper, the Ayrshire Post, is next in line for a makeover, followed by the Paisley Daily Express. The remaining websites will be phased in over the summer.
In recent months, the company has boosted its digital operation with a new head of digital, Craig Brown, as well as newly appointed online journalists and digital sales reps.
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