This increase in group ad revenues compares favourably with the 1.5% decline Trinity Mirror reported for the first half of the year.
The national division advertising revenues for the same period rose by a considerable 5.6%. This compares with a fall of 2.3% for the first half of this year, which resulted in an increase of 1.0% for the 11 months to November.
Regional division advertising revenues at the company, for the five months to November, increased by 0.6%, which is again a better result than the 1.0% decline in ad revenues that the division suffered during the first half of the year.
Group circulation revenues at the company grew by 0.7% year on year, repeating the 0.7% rise recorded for the first six months.
However, group digital revenues experienced the greatest increase, climbing 33.3%. This was up on the 24.6% increase that occurred in the first six months of the year, and gives the division 28.7% growth for the 11 months to November 30.
The group added to its digital assets last month by acquiring property publisher Globespan Media, owner of and magazines and websites, for up to £5.9m.
Trinity Mirror will release its preliminary results for the year ending December 30 on February 28 next year. The group predicts its 2007 performance will be in line with expectations, despite month-on-month volatility in the advertising market.
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