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Trident Total gum has released a TV campaign in Colombia. The ad, which was created by Saatchi & Saatchi Colombia, features a police officer approaching a woman’s car and asking for her licence. The driver struggles to find her papers but, after shooting the cop a winning smile, is told to proceed – despite being parked in the most ludicrous way imaginable. The work was written by Juan Carlos González, art directed by Margarita Olivar and directed by Alejandro Carreño through Los Notarios.