Trafalgar Square to host Brazil Day 2016

Embassy of Brazil in London in partnership with Brazil's Ministry of Sport and the Brazilian Trade and Investment Promotion Agency, have joined forces to host a south American-themed day of celebration.

Brazil Day: last year's event in Trafalgar Square
Brazil Day: last year's event in Trafalgar Square

With Rio de Janeiro hosting the 2016 Olympic and Paralympic Games, Brazil Day 2016, taking place this weekend, on 10 September, aims to celebrate the Rio Games, Brazilian culture and the country’s passion for sport.

Attractions will include live Brazilian music, DJ and sport, with the music reflecting the cultural diversity of Brazil – from alluring bossa nova to the powerful beat of samba. There will also be a street-carnival atmosphere in the Square alongside a sporting dimension to the event, with interactive games and highlights of the Rio 2016 Games shown on a big screen.

Food stalls will showcase Brazilian street food and refreshments and will include a churrasco barbecue, Amazonian superfood açaí, pão de queijo (cheesebread), and other treats.

Brazil Day has taken place in Trafalgar Square in previous years, with the . Other destinations that have been showcased in the same location include Malaysia, with the event. 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now