The five key trade and consultative bodies for the advertising, marketing and PR worlds have joined forces to produce the first collaborative guidelines for the industry on agency search, selection and relationship management.
The Guide is the combined effort of the DMA, Institute of Practitioners in Advertising, Incorporated Society of British Advertisers, Marketing Communication Consultants Association, and the Public Relations Consultants Association.
It aims to foster best practice and mutually beneficial ties between agencies and clients.
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