Tracey Emin and Erin O'Connor sign up to Westfield cultural scheme

LONDON - Shopping centre operator Westfield has recruited Mary Portas, Tracey Emin and other well-known figures to form a panel to boost the fashion and culture credentials of the Stratford City centre it is due to open next year.

Westfield Stratford: Tom Dixon, Roland Mouret, Erin O'Connor and Tracey Emin
Westfield Stratford: Tom Dixon, Roland Mouret, Erin O'Connor and Tracey Emin

The panel is part of Westfield's new Studio East initiative which will provide a bursary for a series of commissions to be incorporated into the £1.45bn development. The bursaries will be given to young artists to give them exhibition opportunities.

The panel was selected for its expertise in the four categories of fashion, art, product design and environment and includes product designer Tom Dixon, fashion designer Roland Mouret and model Erin O'Connor.

Mary Portas, retail expert and chair of the Cultural Committee, said: "Studio East will engage a cultural community to identify, foster and nurture the freshest new talent across four distinct categories.

"This initiative will create a fusion of sustainable art, design, culture and fashion within the dynamic environment of Westfield Stratford City which will create a new benchmark for the future of retail."

Westfield Stratford City is due to open in the second half of 2011 and will be a gateway to the Olympic Park.

John Lewis, Marks & Spencer and Waitrose have already signed up to the site, which will house more than 300 shops as well as office, hotel and leisure space. It will be the largest urban shopping centre in Europe.

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content