The iTV ad uses the creative from Toyota's terrestrial TV ad, which has the strapline 'A car to be proud of'. A man is seen driving his family through a safari park in a Corolla Verso, past a car that has been pulled apart.
The worried driver is stopped by a group of monkeys, but they simply clean his car.
Until the end of July, viewers watching Sky-branded and Flextech channels can press the red button on their remotes to order a brochure for the car, using its impulse-response ad format. Media was handled by Zenith Interactive Solutions.
Sky's impulse-response ad format launched in February and was used in first direct bank's interactive advertising campaign. It allows viewers to request a brochure without interrupting the TV commercial. Details are downloaded and sent on to the advertiser without taking the viewer to a dedicated advertiser location.
Nigel Hanlon, direct marketing manager at Toyota GB, said: "At this point, it is a test. We are looking at how responsive the medium is and we plan to do further work with those that click through. We will see how well this goes, and will possibly do some more iTV work in September."
Separately, rival car firm Audi has launched an interactive element to its latest TV campaign on Sky digital, for its TT model. The campaign uses the strapline 'Designed under the influence of Jimi Hendrix'.
It allows Sky viewers to click through and watch a short film on the background to the making of the commercial.
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