Tower Hamlets Borough Council 'knife crime' ad by Abbott Mead Vickers BBDO
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Advertiser
Chris Payne, deputy head of communications, Tower Hamlets Borough -
Agency
Abbott Mead Vickers BBDO -
Exposure
United Kingdom and Europe
Abbott Mead Vickers BBDO has launched a hard-hitting new ad campaign for Tower Hamlets Borough Council, in a bid to persuade young residents not to carry knives.
The 50-second execution is based on research revealing that you are more likely to be wounded by your own blade if you carry a knife.