Tourism Australia reviews £51m media

LONDON - Tourism Australia is reviewing its global creative and media advertising account, currently held by M&C Saatchi and Carat.

The body is inviting pitches from agencies and has hired pitch consultant The Agency Register to handle the review. The media account is worth £51m.

The three-year contracts of incumbent agencies, M&C Saatchi and Carat, will end on 30 June.

The new contract period will commence on 1 July for three years, with an option for an extension of an additional two years.

Further details on the tender are available at wwww.tenders.gov.au.

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