Total Wireless rolls out super-stroller to mock cell-phone excess
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Advertiser
Total Wireless -
Agency
The Martin Agency -
Sector
Telecom / Utilities brands, Technology brands and Mobile phones -
Exposure
United States
Tongue-in-cheek campaign compares a ridiculous stroller with elaborate cell phone plans
Earlier this summer, TracFone Wireless Inc. company Total Wireless by The Martin Agency featuring a dad and his baby. The real star of the ad was a souped-up stroller.
The stroller, Latot, is a stand-in for phone plans with all kinds of bells and whistles that most people don't need. A supporting website and web film for the over-the-top toddler accessory elaborates on the frivolous features.
Featuring a baritone narration similar to too many car commercials, the voiceover explains the refrigerator and custom sandcastles that are selling points of the stroller.