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Total Media and Classic FM are teaming up in a £200,000

promotion for Minette Walters' new book, Acid Row.

Total Media planned and bought the six-week radio campaign for Pan

Macmillan, the publishing company.

The activity will include 30- and ten-second ads, as well as a week-long

on-air competition. The competition, which will be featured on the

station's drivetime show, will offer listeners a prize of a book a week

for a year.

Callers will be asked a question based on Minette Walters' novels. The

daily winners will be entered into a star prize draw, where they will be

given the chance to win a lifetime supply of Pan Macmillan books.

Pan Macmillan marketing manager Caroline Turner said: "We have spent a

lot of time researching Minette Walters' readership and the profile fits

Classic FM's audience perfectly."