A push for Catererglobal.com targets recruiters and staff of luxury hotels and cruise ships. Creative on totaljobs.com and other relevant sites backs the direct marketing and press ads.
Ads with the tagline 'Where great hotels find great people' show a man with a star as a cufflink and a woman with one in her necklace to push the message 'add an extra star'.
Another push for Caterer.com targets the service industries. Creative likens the difficulty of getting served at a bar to being noticed as a recruiter. Agency Base One developed the push.
_1.jpg)
.jpg)