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Total Greek Yoghurt has released a TV ad positioning itself as the "real deal" among Greek yoghurts. Abbott Mead Vickers BBDO created the work, which shows a boy in what appears to be 20s Greece freeing a cow in order to later rescue it and be rewarded with yoghurt. At the end, the boy’s mother takes a call on her mobile phone, revealing the setting to be the present day. The strapline reads: "Total Greek Yoghurt, unchanged since 1926." The ad was written by Richard Baynham, art directed by Ian Gabaldoni and directed by Simon Ratigan through HLA.