The four-month campaign, booked through M2M, carries the tagline 'Image Is Everything' and includes outdoor, print, radio and internet advertising, public relations and trade marketing.
The campaign promotes the launch of the Regza LCD models in April and aims to capitalise on the pre-World Cup build-up and an expected increase in demand for flat panel televisions during the tournament.
Outdoor activity includes nationwide 48-sheet posters and full-colour panels in rail stations.
Toshiba will also use Maiden Outdoor's Transvision screens on station concourses and Viacom Outdoor's showcase poster squares on the London Underground.
The print campaign includes full-colour advertising and advertorials in broadsheet and mid-market national newspaper supplements, consumer magazines such as GQ, Waitrose Magazine and BBC Good Homes and specialist gadget titles such as Stuff and Home Cinema Choice.
Stephen Beresford, Toshiba's senior manager, marketing communications, said: "We know that high-profile sporting occasions such as the World Cup are key drivers in television sales and we're confident that we are well positioned to take advantage of this."
The campaign promotes the launch of the Regza LCD models in April and aims to capitalise on the pre-World Cup build-up and an expected increase in demand for flat panel televisions during the tournament.
Outdoor activity includes nationwide 48-sheet posters and full-colour panels in rail stations.
Toshiba will also use Maiden Outdoor's Transvision screens on station concourses and Viacom Outdoor's showcase poster squares on the London Underground.
The print campaign includes full-colour advertising and advertorials in broadsheet and mid-market national newspaper supplements, consumer magazines such as GQ, Waitrose Magazine and BBC Good Homes and specialist gadget titles such as Stuff and Home Cinema Choice.
Stephen Beresford, Toshiba's senior manager, marketing communications, said: "We know that high-profile sporting occasions such as the World Cup are key drivers in television sales and we're confident that we are well positioned to take advantage of this."
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