London - Grey London's "timesculpture" ad for Toshiba has made it into the Guinness Book of World Records.
The spot, which was filmed using more than 200 of Toshiba's own Gigashot HD camcorders, has picked up the record for "The most moving image cameras used in a composite film shot".
The ad, which promotes Toshiba's Upscaling range of TVs, uses a 3D extension of the bullet-time technique made famous in the film The Matrix to create a "moving snapshot of time".
Grey developed the idea while the Hungry Man director, Mitch Stratten, created the technique.
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