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Lowe Roche Toronto's latest campaign for the Toronto Zoo includes three comedic TV spots, featuring ordinary animals acting insanely jealous over all the love and attention zoo animals get. In the "pigeon" spot visitors to the zoo talking about how amazing the animals are hit with a present on their car from a passing jealous pigeon. There are two additional spots "squirrel" and "cat" that follow on a similar line. The campaign also includes print, tiny anti-zoo animal protest signs (apparently made by bitter ordinary animals), T-shirts and an interactive website, .