The pop-up will be complete with what Topshop claims to be real snow – and it is inviting shoopers down to its Oxford Circus flagship store to witness 'the miracle' for themselves.
Open until 23 December, the grotto will deliver a range of Christmas focused offerings. Topshop has teamed up with Wrap.Me to provide bespoke gift-wrapping services, where those who spend £60 or more in store will be able to create their own Instagram wrapping paper.
Custom monogram and embossing will be available on all gifts for a price of £3 per initial, and all proceeds donated to Save The Children. Shoppers will also be able to listen to personalised playlists from Spotify.
The launch event will kick off at 6pm with live performances from The Bistrotheque Choir, and seasonal sweet treats such as gingerbread smores and peppermint marshmallows will be served.
H&M is also hosting a range of , including embroidery and small decoration classes.
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