Following strong take-up for Top Up TV Anytime since its launch last October, the firm plans to launch four VoD channels before the end of the year, with several more to be launched during the first quarter of 2008.
The Anytime service provides more than 150 programmes to watch at any time, from digital channels such as Disney Channel and Living for only £9.99 a month. The firm revealed that 57% of its customers regularly use the service to time-shift more than 50% of the programmes they watch. Sales of Top Up TV Anytime have been boosted by growing take-up for Top Up TV+, the company's PVR product that now commands a 40% share of the market for Freeview PVRs.
Matt Seaman, Top Up TV chief operating officer, said: "The Anytime [VoD] service is well served in the kids, news and factual genres. We want to expand across the board with movies, sport and lifestyle."
Meanwhile, the firm that recently secured fresh capital from private equity outfit Balderton Capital is looking to tap into advertisers' growing demand for TV channels as a means of showcasing their brands.
In July, it inked deals with Camelot and Audi to provide content for a new ad-funded channel, Showcase, and Seaman revealed that talks are underway with new partners.
He said: "There are many firms that want to be on Freeview but cannot afford to buy channel slots, so this could be an outlet for them."
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