Top Gear wins Ford Focus brief

BBC Top Gear magazine has won a competitive pitch to carry a campaign for Ford’s new Focus car, featuring what it says is a UK advertising first.

The magazine’s Creative Solutions team was sent a brief by the manufacturer to create an original concept for a launch campaign.

The October edition of the magazine will carry an inside front cover double-page spread with a special pocket containing reader response form.

Cathy Davies, brand communications and events manager at Ford, said: "The Creative Solutions team at Top Gear magazine wow us again and again with innovative ideas.

“This activity enables us to start a dialogue with privileged information and offers to Top Gear magazine respondents three months before the car goes on sale."

Duncan Gray, creative solutions manager for BBC Top Gear magazine, said: "We have produced a number of bespoke promotions for Ford and are delighted that we have secured another partnership with this exciting and original solution."

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