This week's top story was Magnum's pop-up in South Molton Street, London. For the third year running, the ice cream brand will be letting consumers loose with ice cream, chocolate and sprinkles to create their own Magnums. The Unilever brand is using the concept to celebrate its new .
Visitors to Battersea Park in London on Wednesday (1 June) tasted Kraken Rum's boozy black ice cream in what was the brand's first stop on a UK-wide city tour. In December, .
Innocent is working with agency Sense to launch a natural ‘gym’ concept to promote its Coconut Water drink. The brand will be travelling across the country encouraging a more wild workout in all its forms, with an offer of nature’s free Gym membership. Watch out for the brand's 'Treehab' at several festivals this summer, too. .
TRO spent eight weeks building the car brand's 'Championship Village' at Wentworth Club in Surrey, which included a climbing wall and remote controlled car circuit. Its ‘BMW Fairway’ area also housed activities for golf fans, including a golf swing simulator experience. .
A huge Carlsberg-branded vending machine, containing 1966 World Cup replica shirts, arrived in London on Thursday (2 June). The Uefa Euro 2016 sponsor gave away 300 shirts as part of the ‘If Carlsberg Did Substitutions’ campaign. Other activity has included a ', and a .
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