Our most read story came from Range Rover, which created a collection a coloured wireframe sculptures to celebrate the upcoming launch of its new SUV in November. Designed in the shape of its new Evoque Convertible, the creations were parked outside various prestigious London locations, including Mount Street and Harrods on Brompton Road.
The news that an Adriatic island was floating down the Thames also caught your attention. The stunt by the Croatian National Tourist Board, and devised by agency The Persuaders, saw the island, complete with flags, native flowers and a medieval turret, sail past London landmarks, including Tower Bridge and Westminster. Designed to launch Croatia’s Full of Life campaign in the capital, the island then became a party venue in the evening.
Whisky brand Ballantine’s recently launched a new digital tasting experience in east London, and has announced plans to roll out the concept globally. Its Prestige Taste Experience features a fully interactive digital table, which is housed within a story room where 360-degree immersive projections transport guests to parts of Scotland that are key to the brand’s story.
An oversized version of Mr Kipling’s Fabulous Fancy product was centre of attention in the Atrium area of Westfield London last week. Members of the public were encouraged to share their photos of the cake on Twitter with the hashtag #FabulouslyFancy, which prompted the cake to light up and dispense a prize from a special hatch.
Online gift company Moonpig created a Flower Garden installation in London’s One New Change last week. It featured the brand’s range of bouquets in a garden setting, and a photobooth ‘confession shed’. Those who confessed who they needed to thank, apologise, or say ‘I love you’ to were entered into a competition to receive a free floral delivery.
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