The most popular story this week was a picture gallery from the recent activation by Cadbury. A giant biscuit tin installation complete with a flowing river of biscuits, toured four UK cities for the launch of the brand’s new Dairy Milk Oat Crunch biscuit.
The news that the co-promoters of Bestival have launched an events consultancy came in at number two. The creative production and prop hire agency has been named House of Bestival.
Outdoor adventure company The North Face is to launch its very own festival in September. The Nightray Outdoor Festival has been designed to celebrate the notion of exploration, and will take place over one night at The Gorges du Verdon in France.
Underground music network Boiler Room has teamed up with the Generator hostel chain to host a series of live music events. Eight months of gigs will kick off in Berlin on 30 July, with content to be live-streamed and available to watch on-demand after the event.
In a bid to position itself as an international business agency Avantgarde has launched a new brand identity. With a new website design and logo, the company will continue to operate its ‘Creating fans for brands’ proposition, however the re-brand aims to highlight its growing portfolio of clients and their global activations.
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