If you're a planner/buyer or advertiser and have never used the web as a medium, where do you start? There are thousands of web sites of widely varying quality all vying for your money, and it can be a confusing business trying to choose between them.
This guide is intended to give you that starting point - an idea of what is out there and who you might be able to reach using the web as an advertising medium.
We have tried to pick the 50 highest-traffic web sites, but this is not a league table. If they were all newspaper sites, or all sports sites, or all lifestyle magazines, then it might be fair to compare their traffic or 'audience'. But they're not, and even with groups such as sites operated by national newspapers, there are big differences. The Guardian does not (yet) have an online newspaper along the lines of the Electronic Telegraph or the Times. But it does have a series of sites devoted to different interest areas, such as football or science and technology. So would these be more fairly compared to other sport or interest-focused projects?
Another reason that this is not a league table is that relatively few of the sites listed here have their traffic measurement audited. That is changing rapidly however, and it likely that by this time next year, most of them will.
There are many different ways of advertising or getting exposure for your brand or product on web sites, including sponsorship, games, competitions, direct retailing with the site owner hosting the transactions or even email advertising to registered users of the site. The most common form of advertising on the web, however, is the banner, and these are usually charged on the basis of a cost per thousand page impressions (CPM). This is how we give the rates, unless otherwise stated.
Not all the companies whose sites we have chosen are UK-based, but their sites all make it possible to target people who live in the UK. The UK versions of the search and navigational services such as Excite, Yahoo! and Lycos fall into this category.
There are a number of sites which are likely to make waves in 1998 but which we haven't been able to include here because they're not yet launched, or haven't been running long enough to predict their likely traffic levels.
The World Cup football site being created by Online Magic for General Motors is one, as is Reuters' and Digital's Sportsweb, which launched in December.
We've also left out online services such as AOL, Compuserve and LineOne, and will deal with them ina separate article later in the year. 'Push' media, such as those embedded in the new Internet Explorer web browser which automatically download content to a computer without the user having actively to choose to go to a web site each time, are a relatively new phenomenon, apart from the well-known but very US-oriented Pointcast.
In many cases such 'channels' exist to complement and draw traffic to web sites. But in an increasing number of cases it works the other way round, and the channels exist as advertising media in their own right.
An example is ex-Q magazine editor Danny Kelly's Football 365 project.
But we didn't feel these had been established long enough, or that there were enough of them, to include here. The picture will probably be very different when we come to prepare the next Revolution Top 50.
- Search Engines
Yahoo! UK & Ireland
Owner: Yahoo!
www.yahoo.co.uk
Traffic: Estimated 22-24 million page impressions in November. Over 20 million for the month of October.
Target audience: General internet users.
Advertising: Banners, keyword searches, content sponsorship. Rate: From œ33 per thousand impressions, run of site.
Contact: 0171 664 0411
The world's most popular search engine and one of the most visited sites on the web. Yahoo! not only does searches, it divides sites up into directories.
The UK & Ireland edition is designed to allow for greater targeting.
Excite Network
Owner: Excite
excite.co.uk
Traffic: Nine million pages plus per month.
Target audience: General internet users.
Advertising: Banners, sponsorship.
Rate: œ30 CPM general rotation, œ40 on specified pages/channels and œ60 for reserved keywords.
Contact: Victor Synott, TSMSi, 0181 479 4938, vic.synott@tsmsi.co.uk
Web navigation service, part of the Excite Network, which includes Excite City.Net, Webcrawler and Magellan.
Infoseek UK
Owner: Infoseek
www.infoseek.com/uk
Traffic: Four million page impressions per month.
Target audience: General internet users.
Advertising: Banners, sponsorship. Rate: Banners œ20 per thousand impressions run of site, œ35 per thousand impressions run of category, œ43 per thousand impressions for keywords.
Contact: Tom Bowman, 0171 632 5558
In the crowded web navigation market, Infoseek positions itself as the service with the most transparent searching capabilities. The theory is that even internet newcomers should be able to find what they want because the search engine can understand simple sentences.
Yell
Owner: British Telecom
www.yell.co.uk
Traffic: Three million page impressions per month.
Target audience: General internet users.
Advertising: Banners, classified, microsites.
Rate: œ300 for four weeks and 10,000 guaranteed impressions on UK Yellow Web/Film Finder, œ1,500 for 12 months within Electronic Yellow Pages classification, pages within EYP from œ250, links from EYP from œ190.
Contact: Simon Bower, 0118 950 6260.
A brand reinvention par excellence. The Yellow Pages competes with the search engines with this web-based sub-brand with offers UK-specific internet searching.
AltaVista (Europe)
Owner: Digital
www.altavista.telia.com
Traffic: 55 million page impressions per month from Europe, three million UK.
Target audience: General internet users.
Advertising: Banners, keyword packages. Rate: Banners $17-$30 CPM run of site. $35-$70 for keywords.
Contact: Sales department, 0171 734 7171.
Search engine with a huge database of sites and good advanced searches.
Can sometimes come up with a disconcertingly large number of responses.
GOD
Owner: Global Online Directory
www.god.co.uk
Traffic: 2.4 million page impressions per month.
Target audience: General internet users.
Advertising: Banners, keyword searches, directory sections. Rate: œ10
CPM general rotation. œ25 for keyword ads.
Contact: Paul Myers, 0171 409 1310.
A UK-specific search engine with a difference. Instead of indexing every web site it finds, GOD delivers quality rather than quantity, indexing sites in directories and offering targeted advertising.
UK Plus
Owner: Associated New Media
www.ukplus.co.uk
Traffic: 2.4 million page impressions per month.
Target audience: General internet users.
Advertising: Banners.
Rate: From œ25 CPM.
Contact: Lee Thompson, 0171 938 6758.
UK Plus claims to hand-pick the sites that matter. It is a guide to the web designed specifically for UK users and edited by professional journalists from Associated Newspapers. Over 25,000 professionally reviewed sites.
Scoot
Owner: Scoot
www.scoot.co.uk
Traffic: More than one million page impressions per month.
Target audience: Everyone who wants to buy something.
Advertising: Banners, classified, sponsorship, competitions, microsites.
Rate: Banners from œ18 CPM. Price goes up with level of targeting.
Contact: Marc Lyne, 01865 380192.
The search service formerly known as Freepages.
Search for products and services in the UK and abroad.
What's New on the Internet
Owner: EMAP
www.whatsnew.com
Traffic: 650,000 pages/month.
Target audience: General internet users.
Advertising: Banners, sponsorship Rate: From œ25 CPM run of site.
Contact: EMAP Internet Sales, 0171 309 2721, sales@Internet-sales.com
Billed as the world's most up-to-date searchable listing of new web sites.
News Services
The Times and Sunday Times
Owner: News International
www.the-times.co.uk and www.sunday-times.co.uk
Traffic: 11.3 million page impressions per month and more than 44,000
unique users per day on average (ABC, September 1997).
Target audience: 73 per cent of users are ABC1. 54 per cent aged 25-44.
27 per cent are over 45. Advertising: Banners, sponsorship, microsites.
Rate: Banners œ28 CPM on front page, œ23 CPM elsewhere.
Contact: Daniel Parker, 0171 782 7319, dan.parker@newsint.co.uk
Claims to be the UK's biggest web site. Contains everything from the Times and Sunday Times, together with a News Update service, and various games, including Interactive Team Football with œ100,000 in prizes.
MSN UK
Owner: Microsoft Network
www.msn.co.uk
Traffic: Nine million page impressions per month.
Target audience: The UK population.
Advertising: Banners, sponsorship, microsites, promotional tie-ins.
Rate: Banners œ26 CPM on home page. œ29 per thousand impressions on news section.
Contact: Tom Bowman, 0171 632 5558.
The online services giant's UK-specific web site is designed as a jumping-off point for British web users. Aggregated content from media partners is supplemented by MSN's own editorial department, plus links to other sites. Not to be confused with the proprietary bit of MSN, which you have to pay for.
Electronic Telegraph
Owner: Telegraph Group
www.telegraph.co.uk
Traffic: 7.5 million pages per month and 42,000 unique users per day.
Target audience: 60 per cent aged 25-44, 84 per cent male, 35 per cent are senior/middle management or IT professionals.
Advertising: Banners, targeted by editorial section (business & personal finance, sport, lifestyle, Connected supplement etc), competitions, sponsorship, microsites, classified, screensavers, online retailing (hosting of secure transactions). Rate: œ35 CPM on main index pages, œ20 CPM elsewhere.
Contact: Daniel Ward-Lee, 0171 538 6866.
The UK's first online newspaper. Content is largely sourced from the newspaper and follows a newspaper-like structure, but nearly everything is rewritten specially for the online audience.
FT.com
Owner: Financial Times
www.ft.com
Traffic: Seven million pages per month.
Target audience: 90 per cent male, over 65 per cent aged 25-44, 35 per cent based in UK, 31 per cent North America. Nearly 40 per cent of the 660,000 registered users are senior managers or owners of companies.
Advertising: Banners, classifieds, links to own site from share listings.
Targeting by editorial section. From March 1998, targeting against the registration database, on criteria such as salary and industry sector will be available.
Rate: From œ50 CPM for 20,000 impressions to œ40 CPM for 400,000 impressions.
Contact: Antony Carbonari, 0171 873 4622, anthony.carbonari@ft.com
Everything from the newspaper, including all the financial and stock market data, special reports, newsgroup discussion areas and email updates.
Sky Online
Owner: Sky Television
www.sky.co.uk
Traffic: Three million pages/month (BPA current, ABC from spring '98).
Target audience: 56 per cent aged 20-34, 77 per cent UK
Advertising: Banners, sponsorship, joint projects/integrated environments, cross media opportunities with Sky TV, SkyText and Sky TV Guide, plus licencing and merchandising.
Rate: œ20-œ35 CPM. depending on position
Contact: Sue Taylor, 0171 705 5041, taylors@welby.bskyb.com
News, sport and entertainment. Everything from individual football club pages to the official Manchester United site, the X-files to worldwide weather forecasts. TV Guide and live chat to come soon.
The Guardian and Observer
Owner: Guardian Newspapers
www.guardian.co.uk
Traffic: Approx 100,000 pages/day.
Target audience: Existing and target Guardian print readers.
Interest groups served by specific sites.
Advertising: Banners, sponsorship.
Rate: Banners œ30 CPM (minimum 100,000)
Contact: Craig Wilkie 01717134478
The Guardian and Observer are developing an ambitious network of websites for launch in 1998. The first of these, football.guardian, is now available online.
There is also a database of recruitment jobs, an online version of The Guardian's technology and computing section as well as a daily selection of stories from the print titles.
MegaStar
Owner: Express Newspapers
www.megastar.co.uk
Traffic: 2.8 million pages/month.
Target audience: Mostly UK men aged 18-30.
Advertising: Banners, targeted placements, sponsorship.
Rate: From œ35 CPM.
Contact: Geoffrey Wheating, 0171 922 2802.
The web edition of the Daily Star, with a uniquely lively blend of up-to-the-minute news, sport, competitions, live chat and, of course, Starbirds.
Lots of breasts. The best online implementation of a tabloid so far.
ITN
Owner: ITN
www.itn.co.uk
Traffic: Three million pages/month.
Target audience: AB adults.
Advertising: Banners, sponsorship.
Rate: œ29,250/ month for 500,000 monthly impressions.
Contact: Victor Synott, TSMSi, 0181 479 4938, vic.synott@tsmsi.co.uk
Updates to news and current affairs from ITN journalists, with video and audio as well as text reports.
Capital FM
Owner: Capital Radio
www.capitalfm.co.uk
Traffic: Three million page impressions per month (ABC).
Target audience: 16-34 year olds in London. "The same people as the radio station".
Advertising: Banners, sponsorship, microsites, competitions, cross-promotion with radio station and cafe. Rate: Banners œ25 per thousand standard impressions.
œ35 per thousand for increased targeting.
Contact: Julian Hardy, 0171 766 6105.
Taking the community ethos of local radio onto the web with a metropolitan twist, Capital's award-winning site is full of audio, news, competition and interactive elements. You can even send email to the DJs.
Sporting Life
Owner: MGN
www.sporting-life.com
Traffic: Three million pages/month.
(to be audited from 1998)
Target audience: Everyone who is interested in any sport.
Advertising: Banners Rate: œ30 CPM run of site, œ35 for targeted placement.
Contact: Commercial manager, Francis Parrett
Run jointly by the Press Association and Sporting Life newspaper and claimed to be the most comprehensive sports site in Europe.
The site has live sports news and real-time results covering a range of sports including football, cricket, golf, F1 and racing. Each sport is backed up with a comprehensive database plus profiles and pictures. The site hosts the official home pages of Ian Botham, Ian Woosnam and Prince Naseem.
Independent
Owner: MGN
www.independent.co.uk
Traffic: Monthly average pages accessed: 1.5 million
(to be audited from 1998).
Target audience: Young broadsheet readers interested in either national or international news.
Advertising: Banners, sponsorship.
Rate: œ30 CPM run of site, œ35 for targeted placement.
Contact: Francis Parrett - commercial manager
The online newspaper is supported by its weekly supplements covering IT, education and the media.
It covers special features such as UCAS for University college clearance places and Blackwells Bookshop where users can not only read Independent book reviews of titles on offer, but also the chance to buy the books securely online.
Virgin Radio
Owner: Virgin Radio
www.virginradio.co.uk
Traffic: 750,000 page impressions per month.
Target audience: The same as the radio station. The web site and accompanying push-channel are aimed at the more enthusiastic Virgin Radio fan.
Advertising: Cross-promotion with radio station, sponsorship.
Rate: Price on application.
Contact: Jonathan Gillespie, 0171 434 1215.
The addition of Chris Evans to its schedules has boosted interest in the Virgin Radio site. Attractively-designed site which captures the anarchic feel of the station nicely.
ITV
Owner: ITV
www.itv.co.uk
Traffic: 500,000 pages per month.
Target audience: General internet audience.
Advertising: Banners, sponsorship.
Rate: POA.
Contact: Victor Synott, TSMSi, 0181 479 4938, vic.synott@tsmsi.co.uk
Commercial brand-extension web site aimed at TV viewers and supporting ITV programming.
Mirror
Owner: MGN
www.mirror.co.uk
Traffic: 500,000 average monthly accesses (to be audited from 1998).
Target audience: 18-34 year-old Mirror readers at home and abroad.
Advertising: Banners, sponsorship.
Rate: œ30 CPM run of site, œ35 for targeted placement
Contact: Francis Parrett - commercial manager.
An online extension to the Mirror newspaper. The online version includes the news and sport from that day's hard-copy newspaper and an online edition of Mirror Screen.
The web site also carries some special features, including the interactive Mirror quiz, Mirror Catwalk and Domewatch - a live webcam following the building of the Millennium Dome.
CNN Interactive
Owner: CNN
www.europe.cnn.com
Traffic: 55 million page impressions per week globally, although UK figures are not yet available.
Target audience: Everyone, although CNN Interactive generally attracts a younger audience than the TV channel.
Advertising: Banners, sponsorship, microsites.
Rate: Price on application.
Contact: Lynne Kraselsky, 0171 307 6108.
The cable TV news giant is now selling ads specifically targeting UK web users, although the content is still the same in Britain as in the US.
Sports SitesD
Soccernet
Owner: Associated New Media
www.soccernet.com
Traffic: 8.1 million page impressions per month.
Target audience: Football fans around the globe. Users are 97 per cent male.
Advertising: Banners.
Rate: From œ25 per thousand impressions.
Contact: Lee Thompson, 0171 938 6758
Claimed to be the most comprehensive football site of its kind in the world. The Soccer-Flash service gives the rundown on the big football stories as they happen, while 'Soccer-Cup' keeps users in touch with the major domestic and European competitions.
CarlingNet
Owner: Bass Brewers
www.fa-carling.com
Traffic: 4.5 million page impressions per month.
Target audience: Fans of Premiership football.
Advertising: Banners, sponsorship.
Rate: Banners $17-$35 per thousand impressions. Individual packages $5,300-$49,000.
Contact: Sales department, 0171 734 7171.
Stuffed full of information about Premiership football, with club-specific areas, news and merchandise. Instead of mentioning its product, Carling has chosen the content-heavy route to tie in with its sponsorship of the league.
CricInfo
Owner: CrinInfo
www.cricket.org
Traffic: Eight to ten million page impressions per month globally, 20% from UK.
Traffic to CricInfo varies according to where in the world the top test cricket series is being played at the time.
Target audience: Cricket fans everywhere, particularly those keen on voluminous statistical information.
Advertising: Banners - packages by geography, specific tours and domestic seasons.
Rate: Banners $30-$35 per thousand impressions.
Contact: Sales department, 0171 734 7171.
Everything you could possibly want to know about cricket (and then some).
This has to be the most information-rich sports site on the web. It's stuffed full of enough facts and statistic to satisfy even the most die-hard leather-and-willow anorak.
Features popular ball-by-ball commentaries on every Test Match.
Chelsea FC
Owner: Chelsea Football Club
www.chelseafc.co.uk
Traffic: 1.14 million pages per month.
Target audience: Football fans, leisure oriented young men.
Advertising: Banners, sponsorship.
Rate: Banners start from œ25 CPM run of site
Contact: EMAP Internet Sales, 0171 309 2721, sales@Internet-sales.com
The official site for Chelsea fans worldwide. Latest news, player updates etc.
World Cup
Owner: ATL Strategic Communications Ltd
www.wldcup.com
Traffic: One million pages/month.
Target audience: Football fans, male leisure.
Advertising: Banners, sponsorship.
Rate: Banners start from œ25 CPM run of site.
Contact: EMAP Internet Sales, 0171 309 2721, sales@Internet-sales.com
This is the unofficial site for France '98. It includes team information, calendar of events, ticket information and results.
Team Talk
Owner: Interactive Media Services
www.teamtalk.com
Traffic: 790,000 pages/month Target audience: Football fans, male leisure.
Advertising: Banners, sponsorship.
Rate: From œ25 CPM run of site.
Contact: EMAP Internet Sales, 0171 309 2721, sales@Internet-sales.com
Billed as the 'home of football on the net' it nonetheless faces stiff competition from other megasites. This one carries club news, results and competitions.
Arsenal FC
Owner: Arsenal Football Club
www.arsenal.co.uk
Traffic: 677,000 pages/month
Target audience: Football fans, male leisure
Advertising: Banners, sponsorship Rate: From œ25 CPM run of site
Contact: EMAP Internet Sales, 0171 309 2721, sales@Internet-sales.com
The official Arsenal site. The site carries player information, scores and match reports as well as live commentaries in partnership with Capital Gold.
Entertainment
NME.com
Owner: IPC Magazines
http://www.nme.com
Traffic: Million pages in October from 75,158 individual users.
Target audience: As magazine - 17-25 men, avid music fans
Advertising: Banners, sponsorship and advertorial.
Rate: Home Page - œ30 cpm
Run of site - œ15 cpm
Contact: Gary Pitt, 0171 261 5482, gary_pitt@ipc.co.uk
nme.com is the internet edition of the world's biggest selling and most famous rock music weekly. It features daily news, a searchable archive of album reviews, audio samples, online shopping, a UK gig guide, with direct ticket ordering and live chat.
Uploaded
Owner: IPC Magazines
http://www.uploaded.com
Traffic: 2.1 million pages in October. 140,000 individual users. (ABC audit for July available, December planned)
Target audience: As magazine - ABC1 men 18-34
Advertising: Banners Rate: Home Page - œ35 cpm
Run of site - œ20 cpm
Contact: Gary Pitt, 0171 261 5482 gary_pitt@ipc.co.uk
Uploaded is the online edition of Loaded, the men's lifestyle magazine.
Updated every week, the site contains an online radio station, a message board and live chat, computer games reviews, videos, games and features.
beeb@the bbc
Owner: BBC
www.beeb.com
Traffic: Two million plus pages a month (audit due early 1998).
Target audience: Adults aged 18-40, work and home based
Advertising: Banner and primary advertising Rate: œ30-œ55 CPM (according to position)
Contact: advertising@beeb.com
The Beeb is the BBC's commercial website featuring well known TV shows and personalities. Take a test drive with Jeremy Clarkson in TopGear, get sports news and results, find out what's on TV in RT Guide and travel the world with Take Off.
FutureNet
Owner: Pearson New Entertainment
www.futurenet.com
Traffic: 1.6 million pages per month (ABC, August 1997). Claimed traffic is now more than two million pages/month
Target audience: 90 per cent male, 65 per cent earn over œ20,000, 60 per cent work full-time. Advertising: Banners, sponsorship. Rate: Banners œ55 CPM Contact: Anrew Lawson, 0171 447 3422
An online extension of Future Publishing's specialist consumer magazines.
Contains many lifestyle-related sub-sites, on subjects from football and cycling to science fiction, video games and music.
Internet Movie Database
Owner: Internet Movie Database
uk.imdb.com
Traffic: 24 million page impressions per month globally, 1.5 million UK (audited by BPA).
Target audience: Film fans, and anyone who wants to find out anything about the movies.
Advertising: Banners, keyword targeting.
Rate: Banners from œ24 CPM.
Contact: Sales department, 0171 734 7171
Movie lovers' heaven, with information on 120,000 films and filmography entries on 1.75 million. Everything from plot summaries to merchandise links.
Ministry of Sound
Owner: Ministry of Sound
www.ministryofsound.co.uk
Traffic: 400,000 pages/month.
Target audience: Young people interested in fashion, style, dance, music, entertainment.
Advertising: Banners, sponsorship Rate: From œ25 CPM.
Contact: EMAP Internet Sales, 0171 309 2721, sales@Internet-sales.com
The online home of the world's most famous club. Includes live chat, live broadcasts, downloadable music and much more.
Sony Music Europe
Owner: Sony Music International
sonymusiceurope.com
Traffic: One million plus pages per month.
Target audience: 16-34-year-olds.
Advertising: Banners, sponsorship.
Rate: banner œ35 CPM.
Contact: Victor Synott, TSMSi, 0181 479 4938, vic.synott@tsmsi.co.uk
Popular music site with news and reviews of the music scene. As you would expect, most of the news stories and reviews puts the emphasis on Sony artists.
Classified SitesD
Exchange & Mart
Owner: United Advertising Publications/United News and Media
www.exchangeandmart.co.uk
Traffic: 500,000 pages per month.
Target audience: General adult audience.
Advertising: Banners.
Rate: œ25 CPM.
Contact: Victor Synott, TSMSi, 0181 479 4938, vic.synott@tsmsi.co.uk
Classifieds, with a comprehensive online guide to buying and selling a car.
Auto Trader Owner: Auto Trader
www.autotrader.co.uk
Traffic: 1.1 million page impressions in August (ABC), (1.5 million currently).
Target audience: Car buyers.
Advertising: Classified, banners, sponsorship.
Rate: Banners œ5,000/mth on home page. œ500-œ3,000 for other areas. Sponsorship of areas œ1,000-œ3,000.
Contact: Gifford Sutherland, 0181 946 1155.
Huge classified car sales site with a searchable database.
Loot
Owner: The LOOT Group
http:///www.loot.com
Traffic: 5,500 different users per day, site currently being ABC audited.
Target audience: All adults
Advertising: Private: Lineage ads; Commercial: Banners. Also, tailor-made packages.
Rate: œ999 per month for commercial banner.
Contact: Debra McLeod, 0171 372 7722, debra.mcleod@loot.com
The most comprehensive and efficient classified ad site in the world.
The Times describes it as "the most addictive web site in the world".
AutoHunter, JobHunter
Owner: ADHunter
www.autohunter.co.uk, www.jobhunter.co.uk
Traffic: 800,000 page impressions per month.
Target audience: Car buyers and job hunters, respectively.
Advertising: Banners, sponsorship, data collection, branded emails, editorial placement.
Rate: Banners œ25-œ40 CPM.
Contact: Richard Holman, 0171 248 1001.
Comprehensive databases of car and recruitment advertising, taken from over 600 British local newspapers.
Specialist SitesD
Internet Music & Video Shop
Owner: IMVS Ltd
musicshop.co.uk
Traffic: 500,000+ monthly pages.
Target audience: ABC1 adults (primarily aged 28-45).
Advertising: Banners.
Rate: From œ26 CPM.
Contact: Victor Synott, TSMSi, 0181 479 4938, vic.synott@tsmsi.co.uk
An online retailer selling mainly CDs and videos with credit-card transactions completed on the site.
Also carries editorial features and a free online 'magazine'.
Dotmusic
Owner: Miller Freeman Entertainment
www.dotmusic.co.uk
Traffic: 468,584 page impressions per month, 79,063 users (ABC).
Target audience: Music industry insiders, plus fans in the 16-35 age group.
Advertising: Banners, sponsorship.
Rate: Banners œ30 CPM on home page. œ25 elsewhere.
Contact: Chris Sice, 0171 921 5925.
The music industry's very own web site. In reality, most visitors are consumers keen to get inside information on the industry. Produced by the firm responsible for Music Week and Record Mirror.
Progressive Networks
Owner: Progressive Networks
www.real.co.uk
Traffic: 450,000 pages/month.
Target audience: High tech, 'power' computer users.
Advertising: Banners Rate: From œ25 CPM
Contact: EMAP Internet Sales, 0171 309 2721, sales@Internet-sales.com
The world's leading provider of the software that allows users to send and receive real-time multimedia over the internet. Includes RealAudio and RealVideo. Many sites using stream audio and video have links to this site, from which the software is downloadable.
Vnu l net
Owner: VNU New Media
www.vnunet.com
Traffic: 217,568 pages per month (ABC, April 1997). 250,000 pages in July (VNU).
Target audience: Business, IT and finance professionals. 82% UK, more than a third earn over œ35K.
Advertising: Banners, targetable by professional interest. Sponsorship and cross-media opportunities with VNU print titles. Rate: œ20 CPM rising to œ25 CPM for specific targeting.
Contact: Julia McNally, 0171 316 9171, julia_mcnally@vnu.co.uk
Replaced VNU's Magnet site, the first UK ABC audited site.
Electronic Share Information
Owner: ESI Ltd
www.esi.co.uk
Traffic: 3.25 million pages/month (ABC)
Target audience: Business, upmarket, share owners.
Advertising: Banners, sponsorship.
Rate: From œ25 CPM run of site.
Contact: EMAP Internet Sales, 0171 309 2721, sales@Internet-sales.com
Latest information on the stock market and share prices.
Internet Bookshop
Owner: Internet Bookshop
bookshop.co.uk
Traffic: 1.5 million pages a month.
Target audience: ABC1 adults.
Advertising: Banners.
Rate: From œ26 CPM.
Contact: Victor Synott, TSMSi, 0181 479 4938, vic.synott@tsmsi.co.uk
One of the leading European online book retailers, it carries book reviews, and information on who's buying what.
New Scientist Planet Science
Owner: IPC Magazines
http://www.newscientist.com
Traffic: October page impressions - 1.25 million (ABC planned for December).
Target audience: Scientists, students and those interested in popular science - mostly men aged 25-54.
Advertising: Banners, sponsorship and advertorial packages. Rate: News Section, œ30 cpm; Run of site, œ20 cpm. Contact: Morna Pugh, 0171 261 5268, morna_pugh@ipc.co.uk
The online voice of leading science and technology news weekly New Scientist.
@Computer Weekly
Owner: Reed Business Information
www.computerweekly.co.uk
Traffic: 530,488 page impressions last month. 44,665 registered users.
Target audience: British IT professionals.
Advertising: Banners, sponsorship. Rate: œ1,900 per month for home page, œ800-œ900 for specific areas.
œ500 per month other pages.
Contact: Marek Phillips, 0181 652 8801
Features news, job vacancies, a discussion area and archived content from the print magazine.
Top 50 UK Web Sites.
Planner/buyers can usually rattle off a list of good poster sites or prime-time TV slots, but listing the best place to advertise on the web is a lot more difficult. Here, Revolution lists its selection of the best web sites for targeting UK markets.
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