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CAMPAIGN'S TOP 30 UK AGENCIES RANKED BY NIELSEN MEDIA RESEARCH BILLINGS
Rank  Rank  Agency                           Nielsen    Nielsen   Change
2002  2001                                  billings   billings      (%)
                                         (pounds m) (pounds m)    2002/
                                               2002       2001     2001
1     1     Abbott Mead Vickers BBDO Ltd      341.17     399.27   -14.55
2     2     McCann-Erickson Advertising Ltd   298.50     292.71     1.97
3     3     Lowe                              274.89     270.06     1.79
4     4     Ogilvy & Mather Ltd               273.36     258.58     5.71
5     8     M&C Saatchi                       251.45     219.63    14.48
6     5     Publicis Ltd                      250.34     250.47    -0.05
7     6     J. Walter Thompson Co Ltd London  244.87     240.34     1.88
8     7     Saatchi & Saatchi                 234.30     226.37     3.50

9 9 Bates UK 183.29 206.86 -11.39

10 10 Rainey Kelly Campbell Roalfe/Y&R 177.46 192.41 -7.77

11 12 TBWA/London 172.17 181.60 -5.19

12 11 BMP DDB Ltd 170.73 182.30 -6.34

13 16 WCRS 155.28 138.88 11.80

14 15 Grey Worldwide Ltd 151.36 150.88 0.31

15 13 Euro RSCG Wnek Gosper 148.03 167.56 -11.65

16 18 Bartle Bogle Hegarty 133.56 100.37 33.06

17 14 D'Arcy 127.87 160.74 -20.44

18 17 Leo Burnett Ltd 125.92 104.59 20.39

19 20 Banks Hoggins O'Shea/FCB Ltd 86.14 92.31 -6.68

20 24 Partners BDDH 73.08 52.13 40.18

21 23 Delaney Lund Knox Warren 62.74 54.87 14.35

22 21 Mortimer Whittaker O'Sullivan 57.89 66.36 -12.76

23 19 HHCL & Partners 56.18 99.27 -43.40

24 59 Wieden & Kennedy 53.38 14.35 271.79

25 26 St Luke's Communications Ltd 42.97 42.77 0.47

26 36 Cheetham Bell JWT 39.16 29.13 34.40

27 25 Leith 38.52 44.94 -14.27

28 28 Mother 37.55 39.70 -5.41

29 40 Publicity Bureau Ltd 37.35 26.43 41.30

30 35 DFGW 36.29 31.74 14.34

Rank Rank Agency Declared Declared Staff

2002 2001 billings income 2002

(pounds m)

2002 2001 2002

1 1 Abbott Mead Vickers BBDO Ltd 396.00 408.00 n/s 295

2 2 McCann-Erickson Advertising

Ltd 494.15 480.65 n/s 896

3 3 Lowe 300.00 348.00 39.80 280

4 4 Ogilvy & Mather Ltd 317.00 304.30 n/s 238

5 8 M&C Saatchi 230.00 240.00 n/s 312

6 5 Publicis Ltd 284.00 285.00 48.50 484

7 6 J. Walter Thompson Co

Ltd London 255.00 n/s n/s 261

8 7 Saatchi & Saatchi 318.00 330.00 49.00 340

9 9 Bates UK 207.00 225.00 45.00 350

10 10 Rainey Kelly Campbell

Roalfe/Y&R 322.12 307.59 - 230

11 12 TBWA/London 210.00 255.00 25.00 240

12 11 BMP DDB Ltd 299.00 309.00 n/s 390

13 16 WCRS 181.00 181.00 20.20 151

14 15 Grey Worldwide Ltd 344.00 335.00 25.80 233

15 13 Euro RSCG Wnek Gosper 268.00 266.00 21.80 209

16 18 Bartle Bogle Hegarty 260.00 247.70 27.80 300

17 14 D'Arcy 234.08 248.24 21.08 n/s

18 17 Leo Burnett Ltd 203.43 207.92 25.98 183

19 20 Banks Hoggins O'Shea/

FCB Ltd 145.00 150.00 16.00 85

20 24 Partners BDDH 114.00 123.00 12.00 130

21 23 Delaney Lund Knox Warren 107.60 100.00 8.55 93

22 21 Mortimer Whittaker

O'Sullivan 62.00 70.00 n/s 33

23 19 HHCL & Partners 82.00 162.00 8.80 80

24 59 Wieden & Kennedy 40.00 6.80 3.90 40

25 26 St Luke's Communications

Ltd 62.00 73.00 9.20 110

26 36 Cheetham Bell JWT 55.00 57.00 7.40 115

27 25 Leith 30.00 26.70 4.80 60

28 28 Mother 60.00 80.00 7.00 70

29 40 Publicity Bureau Ltd n/s n/s 4.20 56

30 35 DFGW 80.00 60.00 5.00 60