As the internet audience has grown exponentially over the past year,
the volume of traffic generated by the big media web sites has shot
up.
That's why we've decided to include the 100 biggest UK internet media
properties in the list this year, twice as many as last year: there are
simply so many high-traffic sites around.
One of the great joys of the internet is the huge range of media
opportunities it offers advertisers, and the possibilities for very tight
targeting, from both big-volume sites and niche players. As ever, this
list isn't passing judgement on sites. Those listed are there purely by
virtue of their traffic levels, not because we think they're the only
advertising media available. Sites with lower overall traffic levels might
be equally worth using, but traffic volumes are the only objective
criteria we can use to rank sites.
The level of traffic needed to get into the list has shot up over the past
year. A year ago, 1.6 million page impressions a month was the minumum
required to get into what was then the top 50. Now two million impressions
are needed just to get into the top 100.
As ever, the list is all about UK sites. We've included a US figure only
when it was impossible to separate out UK traffic levels, but tried to
avoid US numbers wherever possible.
One big difference this year is that we've included ISPs and online
services in the main list, rather than separating them out. This is an
acknowledgement of the increasing grey area between access and content
providers. Most internet and online services are in the access game at
least partly for advertising and e-commerce revenues; with the growth of
'free' ISPs, the ISP and online service business has become about
media.
More than anything, what this list proves is that there are more
opportunities for UK online advertisers than ever before: there's an
increasing number of media options open to them, and an ever-mushrooming
audience for their messages. That has to be good news for everyone.
ONLINE SERVICES
AOL NETWORK
UK version of the world's largest online service. A joint partnership
between America Online and Bertelsmann AG, AOL Europe is the umbrella for
AOL brands in eight European countries. AOL, Compuserve and Netscape
Online provide entertainment, information and search engines
Owner: AOL
Monthly impressions (m): 138
Unique users: 600,000
Ave length of session: N/A
Audited? N/A
Audience: Mainstream consumer and family
Advertising hosted: Banners, anchor tenancy, sponsorship and
e-commerce
Rate (cpm): pounds 40-90
Contact: Carole Jordorson, tel: 020 7348 8170, CaroleJUK@aol.com
COMPUSERVE
With 400,000 members, Compuserve offers more than 100 products, including
news, business and financial services, travel information, entertainment
reviews, magazines, computer discussion groups and home shopping and
banking
www.compuserve.co.uk
Owner: AOL
Monthly impressions (m): 97
Unique users: 400,000
Ave length of session: N/A
Audited? ABC
Audience: Busy professional, high income
Advertising hosted: Banners, anchor tenancy, sponsorship, e-commerce
Rate (cpm): pounds 40-90
Contact: Carole Jordorson, tel: 020 7348 8170, CaroleJUK@aol.com
MSN NETWORK
The MSN UK network provides a wide range of search engines, directories,
channels and services to over 20 per cent of the web audience in the
UK
www.msn.co.uk
Owner: Microsoft
Monthly impressions (m): 85
Unique users: 5.3m
Ave length of session: N/A
Audited? N/A
Audience: ABC1 internet users
Advertising hosted: Banners, e-commerce, sponsorship, joint marketing,
tenancies
Rate (cpm): pounds 26
Contact: Dominic Trigg, tel: 020 7632 5596, domtrigg@microsoft.com
LINEONE
Free internet access and content provider. UK-focused information
www.lineone.net
Owner: United News and Media
Monthly impressions (m): 55
Unique users: 1m
Ave length of session: 15 mins
Audited? Publisher's statement
Audience: All socio-demographic groups
Advertising hosted: All types accepted
Rate (cpm): pounds 25
Contact: Peter Wilson, sales manager, TSMSi, tel: 020 8479 4995,
peter.wilson@tsmsi.co.uk
ONLINE SERVICES
FREESERVE
The UK's first fully featured free ISP, launched by Dixons, offers
unlimited internet access, email addresses, 15Mb of web space and
UK-specific content
www.freeserve.net
Owner: Freeserve Monthly impressions (m): 45.3
Unique users: N/A
Ave length of session: N/A
Audited? ABC (August)
Audience: Home internet users and consumers
Advertising hosted: Banners, buttons, pop-ups, sponsorship and text
links
Rate (cpm): pounds 5-40
Contact: Marcus Wareham, tel: 01442 355842,
Marcus.wareman@freeserve.net
VIRGINNET
UK entertainment and leisure guide
www.virgin.net
Owner: Virgin
Monthly impressions (m): 15.2
Unique users: 1.2m
Ave length of session: 12 mins
Audited? ABC
Audience: ABC1, average age 33, high disposable income, "cash-rich,
time-poor" Advertising hosted: Banners, buttons, service links,
keywords
Rate (cpm): pounds 50-25
Contact: Alison Warburton, tel: 020 7664 6075,
Alison@london.virgin.net
IC24
Entertainment and leisure portal with shopping, finance and career links
and access to live radio transmissions around the world
www.ic24.net
Owner: Trinity Mirror Group
Monthly impressions (m): 14.5
Unique users: Publisher's statement
Ave length of session: N/A
Audited? N/A
Audience: Business people, sports fans, news enthusiasts, shoppers, film
fans and so on
Advertising hosted: Banners, buttons, interstitials, overts
Rate (cpm): pounds 25
Contact: Jason Smith tel: 020 7293 2054 Jason.smith@mgn.co.uk
NETSCAPE ONLINE
Online community portal with nine different channels, search engines and
chat rooms
www.netscapeonline.co.uk
Owner: AOL
Monthly impressions (m): 10
Unique users: 200,000
Ave length of session: N/A
Audited? N/A
Audience: Young, single, internet-aware individuals
Advertising hosted: Banners, anchor tenancies, sponsorship, e-commerce
Rate (cpm): pounds 30-60
Contact: Carole Jordorson tel: 020 7348 8170, CaroleJUK@aol.com
Bun.com
News and lifestyle portal from News International
www.bun.com
Owner: News International
Monthly impressions (m): 7
Unique users: N/A
Ave length of session: N/A
Audited? N/A
Audience: Age 18-24
Advertising hosted: Video, Java, vrml, audio, Envilen, Shockwave, active
ads, html, dhtml, superstitial, web marketing, hot media, Flash
Rate (cpm): pounds 25
Contact: Jonathan Bill, tel: 020 7233 8181, Jbill@realmedia.com
BREATHE
Lifestyle portal and free ISP with news, business news, sport,
entertainment and education links and guide Among its other features are
free email, newsgroup access and web-hosting services
www.timetobreathe.net
Owner: Martin Dawes Telecommunications
Monthly impressions (m): 6
Unique users: 100,000
Ave length of session: N/A
Audited? N/A
Audience: Active mobile phone users
Advertising hosted: Banners
Rate (cpm): 35
Contact: fbakare@247europe.com
BT INTERNET
Expanding ISP service provides web hosting, unlimited email addresses,
online gaming and access to exclusive newsgroups
www.btinternet.com
Owner: British Telecom and Multimedia Services
Monthly impressions (m): 4
Unique users: N/A
Ave length of session: N/A
Audited? N/A
Audience: General internet users, aged 17-34
Advertising hosted: Banners, sponsorships, interstitials
Rate (cpm): pounds 35
Contact: Victor Synott, TSMSi, tel: 020 8479 4938,
vic.synott@tsmsi.co.uk
X-STREAM CENTRAL
Free ISP/portal. The X-Stream Network offers free email, voice messaging,
free web space, chat and web search software, and provides links to
travel, jobs, shopping, auction and health sites. The content covers
weather, sport, news, games, competitions and software
www.x-stream.co.uk
Owner: XSNI
Monthly impressions (m): 2
Unique users: 110,000
Ave length of session: N/A
Audited? ABC
Audience: ABC1,18-44
Advertising hosted: Banners, buttons, tiles, text links, channel links
Rate (cpm): pounds 30
Contact: Paul Shalet, pauls@x-stream.com
LIFESTYLE & ENTERTAINMENT
Fortunecity
Global online community network that gives registered users free web
space
www.fortunecity.com
Owner: Fortunecity.com
Monthly impressions (m): 96.6
Unique users: 9.1m
Ave length of session: 3.5 mins
Audited? DART
Audience: Very broad user base
Advertising hosted: Banner advertising and sponsorship
Rate (cpm): pounds 10
Contact: Robin Caller, tel: 020 8735 2600
LEISURE DISTRICT
Online community network with links to chat, sports, news and travel
information
www.leisuredistrict.net
Owner: Leisure District
Monthly impressions (m): 4.3
Unique users: 811,000
Ave length of session: N/A
Audited? N/A
Audience: Young and upwardly mobiles
Advertising hosted: Banners
Rate (cpm): pounds 30
Contact: pfidgen@247europe.com
FHM
Men's magazine site, includes an email and a travel service
www.fhm.co.uk
Owner: EMAP Metro Online
Monthly impressions (m): 12.3
Unique users: 273,465
Ave length of session: 8 mins
Audited? ABC
Audience: 18-34 year-old men
Advertising hosted: Animated gif, rich media, pop-ups, interstitials,
sponsorship, video banners, buttons, email ads
Rate (cpm): pounds 25
Contact: Michael Smith, tel: 020 7312 8297
DOTMUSIC
Music web site with over 300,000 members; includes news, charts, features,
chat, audio, video and gossip www.dotmusic.com
Owner: Miller Freeman UK
Monthly impressions (m): 11.5
Unique users: 300,000
Ave length of session: 6 mins
Audited? No
Audience: Consumers, 18-25
Advertising hosted: All types
Rate (cpm): pounds 25
Contact: Greg Burke, tel: 020 7940 8626, ged@dotmusic.com
NME
Music site that includes gig news and online booking and shopping
facilities
www.nme.com
Owner: IPC magazines
Monthly impressions (m): 11.1
Unique users: 660,000
Ave length of session: N/A
Audited? ABC (May)
Audience: Young music fans
Advertising hosted: Banners, microsites, sponsorship
Rate (cpm): pounds 25-35
Contact: Dionne Georgiou, tel: 020 7261 5711
BEEB.COM
BBC's revamped site now doubles as a shopping mall
www.beeb.com
Owner: BBC Worldwide
Monthly impressions (m): 8.6
Unique users: 402,863
Ave length of session: N/A
Audited? ABC Audience: All new web users
Advertising hosted: Banner and primary placement box ads
Rate (cpm): pounds 36
Contact: David Atter, tel: 020 8225 9620, or Matt Turmaine, tel: 020
8576 1866
BARGAINHOLIDAYS
Up-to-date selection of late- availability holidays
www.bargainholidays.com
Owner: EMAP Online
Monthly impressions (m): 8
Unique users: N/A
Ave length of session: N/A
Audited? Publisher's statement
Audience: Holiday makers, late deal seekers
Advertising hosted: Banners, sponsorship, tiles, text links
Rate (cpm): pounds 30
Contact: Jessica Smalley, tel: 020 7309 2701, fax: 020 7309 2718
BRAVO
Entertainment portal which features, among other things, The Torture
Chamber and Italian Stripping Housewives
www.bravo.co.uk
Owner: Flextech Television
Monthly impressions (m): 7
Unique users: 119,246
Ave length of session: 10.5 mins
Audited? N/A
Audience: 18-34 males
Advertising hosted: Banners, sponsorships and competitions
Rate (cpm): pounds 20
Contact: John Ingram, tel: 020 7299 5539, jon_ingram@flextech.co.uk
UPROAR
Online free gameshow network. It runs continuous competitions, single and
multi-player games, and has links to other games and arcade sites
www.uproar.co.uk
Owner: Uproar Services
Monthly impressions (m): 6.7
Unique users: N/A
Ave length of session: 38 mins
Audited? N/A
Audience: Fun lovers, 15-45 year-olds
Advertising hosted: Banners, buttons, sponsorship etc
Rate (cpm): pounds 25
Contact: Alex Tickle, tel: 020 7292 7150, tickle@uproar.com
UPLOADED
The ultimate lad mag web site includes features such as Pornalikes and
Pervs and Rogues
www.uploaded.com Owner: IPC magazines
Monthly impressions (m): 6
Unique users: 759,213
Ave length of session: N/A
Audited? ABC (May)
Audience: Males, 18-35
Advertising hosted: Banners and sponsorship
Rate (cpm): pounds 25-35
Contact: Dionne Georgiou, tel: 020 7261 5711,
dionne_georgiou@ipc.co.uk
LIFESTYLE & ENTERTAINMENT
MEGASTAR
Web site of the Daily Star, with a wide selection of content
www.megastar.co.uk
Owner: Express Newspapers
Monthly impressions (m): 5.8
Unique users: 168,000
Ave length of session: 9.5 mins
Audited? N/A
Audience: 18-34 ABC1 men
Advertising hosted: Standard and animated gifs, rich media, most other
types
Rate (cpm): N/A
Contact: Nyle McKee, tel: 020 7922 2811
CARLTON ONLINE
Lifestyle network
www.simplyfood.co.uk, www.jamba.co.uk, www.popcorn.co.uk,
www.carlton.com
Owner: Carlton Online
Monthly impressions (m): 5.6
Unique users: 65,000-12,000
Ave length of session: Variable
Audience: Variable
Advertising hosted: Banners, interstitials, buttons, rich media, editorial
sponsorship
Rate (cpm): pounds 32
Contact: Philip Rooke, tel: 020 7663 3682
GAMESPOT
Provides daily news, previews, demos and a fully searchable reviews
database
www.gamespot.co.uk
Owner: Ziff-Davis UK
Monthly impressions (m): 5.4
Unique users: N/A
Audience: Gamers, aged 16-34
Advertising hosted: Banners, buttons, sponsored links, skyscrapers,
microsites, email newsletter sponsorship
Rate (cpm): pounds 19.50
Contact: Justine Shannon, tel: 020 7903 6921
IMDB
Comprehensive information source on films and TV titles, actors and
directors www.uk.imdb.com
Owner: Amazon.com
Monthly impressions (m): 3.7
Unique users: N/A
Ave length of session: 6.14 mins
Audited? ABVS and ABC
Audience: Film and TV buffs
Advertising hosted: Banners, badges
Rate (cpm): pounds 30
Contact: Richard Firminger, tel: 020 8388 6565
MINISTRY OF SOUND
Online community devoted to club culture and dance music
www.ministryofsound.com
Owner: MoS Holdings
Monthly impressions (m): 3
Unique users: 300,000
Ave length of session: 30 mins
Audited? Audit due in Jan 2000
Audience: 16-24 males
Advertising hosted: All types, including audio and visual
Rate (cpm): pounds 30 for banners, pounds 50 for interstitials and
audio
Contact: Kathryn Wayman, tel: 020 7740 8721
THOMAS COOK
Online travel agency offers a varity of package holidays and search
facility of late deals
www.thomascook.co.uk
Owner: The Thomas Cook Group
Monthly impressions (m): 3
Unique users: 168,000
Ave length of session: N/A
Audited? N/A
Audience: ABC1, 20-45
Advertising hosted: Banners
Rate (cpm): N/A
Contact: DoubleClick, tel: 020 7388 6565, info@doubleclick.net
VISIT BRITAIN
Comprehensive guide to tourism in Britain, containing 4,000 pages of
information.
www.visitbritain.com
Owner: British Tourist Authority
Monthly impressions (m): 2.4
Unique users: 210,000
Ave length of session: 8 mins
Audited? ABC (March)
Audience: Tourists
Advertising hosted: Banners, hotspots, sponsorship
Rate (cpm): pounds 20-40
Contact: Tom Samuels, tsamuels@bta.org.uk
ZOOM.CO.UK
Free ISP and shopping portal targeted at women in general. Launched by the
Arcadia Group, it offers news, entertainment, email services and a
shopping channel
www.zoom.co.uk
Owner: Arcadia Group
Monthly impressions (m): 2.4
Unique users: 60,000
Ave length of session: N/A
Audited? N/A
Audience: Young shoppers interested in fashion
Advertising hosted: Banners
Rate (cpm): pounds 30
Contact: rthompson@247europe.com
LONDON TOWN
Official site for London offering tourist information, guides, restaurant
and hotel reviews, and travel information
www.londontown.com
Owner: Globalvision Online
Monthly impressions (m): 2.2
Unique users: 347,733
Ave length of session: N/A
Audited? N/A
Audience: Tourists
Advertising hosted: Official e-commerce partnerships and feature
sponsorships
Rate: From pounds 10,000 for three months
Contact: Max Templeton, tel: 020 7494 2020, max@globalvision.com
TRAVELOCITY
One-stop travel shop providing online reservation facilities for air, car,
hotel and holidays
www.travelocity.co.uk
Owner: Sabre
Monthly impressions (m): 2
Unique users: 4.1m
Ave length of session: 16 mins
Audited? Media Metrix Audience: Leisure and unmanaged/small business
travellers
Advertising hosted: Banners,sponsorship, promotions
Rate (cpm): N/A
Contact: Ned Booth, ned.booth@travelocity.com
PORTALS D
Yahoo! UK & Ireland
The world's most popular portal and search engine
uk.yahoo.com
Owner: Yahoo!
Monthly impressions (m): 88
Unique users: N/A
Ave length of session: N/A
Audited? ABC (July)
Audience: Average web demographics
Advertising hosted: Banners, search keywords
Rate (cpm): pounds 15-30
Contact: Lee Thompson, tel: 020 7368 3839,
lee.thompson@uk.yahoo-inc.com
LYCOS
Internet portal service and search facility with e-commerce and free
www.lycos.co.uk
Owner: Lycos Bertelsman
Monthly impressions (m): 58
Unique users: N/A
Ave length of session: N/A
Audited? No
Audience: General internet users
Advertising hosted: Banners, sponsorship, keywords, integrated text
insertion
Rate (cpm): pounds 25
Contact: sales@lycos.co.uk
EXCITE
Web navigation service and portal
www.excite.co.uk
Owner: Excite UK
Monthly impressions (m): 53
Unique users: 4.1m
Ave length of session: N/A
Audited? No
Audience: General internet users
Advertising hosted: Banner spotlights, sponsorship, keywords, integrated
text Rate (cpm): pounds 50
Contact: Simon Bailey, tel: 020 7447 1835, sbailey@excitecorp.com
EASYEVERYTHING
Front-end of the three-store internet shop franchise. Now includes free
access at certain times
www.easyeverything.co.uk
Owner: easyEverything
Monthly impressions (m): 24
Unique users: 390,000
Ave length of session: 60 mins
Audited? N/A
Audience: 18-35, male and female
Advertising hosted: Banners, sponsorship
Rate (cpm): 20p per clickthrough
Contact: Joe Sokolic, tel: 020 7482 9517, joe.s@easyeverything.com
UK PLUS
Provides edited reviews of the best UK sites and offers site
categorisation
www.ukplus.co.uk
Owner: Associated New Media
Monthly impressions (m): 21.7
Unique users: 2.6m
Ave length of session: 60 mins
Audited? No
Audience: General internet users
Advertising hosted: Banners, buttons, keyword packages, tiles, anchor
tenancies Rate (cpm): pounds 25
Contact: Julia Smith, tel: 020 7927 8547, julia.smith@associated.co.uk
AOL.CO.UK
AOL's web portal, as opposed to the company's online service
www.aol.co.uk
Owner: AOL
Monthly impressions (m): 13
Unique users: N/A
Ave length of session: N/A
Audited? N/A
Audience: mainstream consumers and family
Advertising hosted: Banners, anchor tenancies, sponsorship and
e-commerce
Rate (cpm): pounds 30-60
Contact: Carole Jordorson, tel: 020 7348 8170, CaroleJUK@aol.com
YELL
The UK's electronic Yellow Pages
www.yell.co.uk
Owner: Yellow Pages
Monthly impressions (m): 6.8
Unique users: N/A
Ave length of session: N/A
Audited? Publisher's statement
Audience: All socio-economic groups
Advertising hosted: All types accepted
Rate (cpm): pounds 25
Contact: Peter Wilson, sales manager, TSMSi, tel: 020 8479 4995,
peter.wilson@tsmsi.co.uk
INFOSEEK
Pitched as the UK's "premiere" directory
www.infoseek.com
Owner: Infoseek/Go Network
Monthly impressions (m): 6
Unique users: 500,000
Ave length of session: N/A
Audited? N/A
Audience: Affluent, well educated, 18-49 business users
Advertising hosted: Banners and in the near future sponsorships
Rate (cpm): variable
Contact: Amy Douissard tel: 001 415 865 8161,
amy.douissard@corp.go.com
SEARCH UK
UK-specific search engine that covers around 6 million pages; 700,000
web sites and 250,000 domains. It also provides integrated business search
services and local information services
www.searchuk.com
Owner: Steljes
Monthly impressions (m): 3.5
Unique users: 350,000
Ave length of session: N/A
Audited? Publisher's statement
Audience: All socio-economic groups
Advertising hosted: Banners and sponsorship
Rate (cpm): pounds 25
Contact: Peter Wilson, sales manager, TSMSi, tel: 020 8479 4995,
peter.wilson@tsmsi.co.uk
- PORTALS
NETCENTER
Netscape's portal and search engine
www.netcenter.com/uk
Owner: AOL
Monthly impressions (m): 3
Unique users: N/A
Ave length of session: N/A
Audited? N/A
Audience: Young, active professionals
Advertising hosted: Banners, anchor tenancy, sponsorship, e-commerce
Rate (cpm): pounds 30-60
Contact: Carole Jordorson, head of advertising and sponsorship, tel: 020
7348 8170, CaroleJUK@aol.com
LOOKSMART UK
User guide to 600,000 relevant web sites in around 23,000 subject
categories.
www.looksmart.co.uk
Owner: Look Smart
Monthly impressions (m): 4.8
Unique users: 700,000
Ave length of session: N/A
Audited? N/A
Audience: N/A
Advertising hosted: Banners, sponsorship buttons
Rate (cpm): pounds 20-30
Contact: Nathalie Dimont, DoubleClick tel: 020 7388 6565
- SPORT
CRICINFO
Provides news and information on all professional cricket from around the
globe
www.cricket.org
Owner: CricInfo
Monthly impressions (m): 48
Unique users: N/A
Ave length of session: N/A
Audited? N/A
Audience: Male bias
Advertising hosted: N/A
Rate (cpm): pounds 25
Contact: Andrew Freedman, andrew@nmms.co.uk
SOCCERNET
Rolling soccer news and in-depth coverage.
www.soccernet.com
Owner: ESPN Internet Ventures/Associated New Media
Monthly impressions (m): 25
Unique users: 750,000
Ave length of session: 7.5 mins
Audited? N/A
Audience: Football fans
Advertising hosted: Banners, sponsorship, custom editorial
Rate (cpm): pounds 25-35
Contact: Mike With, tel: 020 8222 1079
PLANETFOOTBALL
Network of official football club web sites
Owner: Planet Football
Monthly impressions (m): 20
Unique users: N/A
Ave length of session: N/A
Audited? N/A
Audience: Predominantly male bias
Advertising hosted: Banners, buttons, interstitials
Rate (cpm): pounds 25
Contact: Fiona Bryce, tel: 020 7248 1001, fiona@nmms.co.uk
TEAMTALK
Independent football news and match reports service providing news,
results and statistics
www.teamtalk.com
Owner: Interactive Media Services
Monthly impressions (m): 15.2
Unique users: 3.1m
Ave length of session: 13 mins Audited? N/A
Audience: Predominately male and under 35
Advertising hosted: Banners, pop-ups, sponsorship, interstitials Rate
(cpm): pounds 25+
Contact: Fiona Bryce, NMMS, tel: 020 7248 1001
SPORTING LIFE
Sports and betting service which provides news, price information, stats
and analysis
www.sporting-life.com
Owner: Joint venture between PA & Trinity Mirror Media
Monthly impressions (m): 14.7
Unique users: N/A
Ave length of session: N/A
Audited? ABC
Audience: Anyone interested in European sport
Advertising hosted: Banners, buttons, interstitials
Rate (cpm): pounds 25
Contact: Jason Smith, tel: 020 7293 2054 Jason.smith@mgn.co.uk
FOOTBALL365
News site and complete information source on English and Scottish
clubs
www.football365.co.uk
Owner: 365 Corporation
Monthly impressions (m): 13.4
Unique users: 350,000
Ave length of session: N/A
Audited? N/A
Audience: Football fans
Advertising hosted: Banners, buttons, html banners, text-based adverts and
sponsorship
Rate (cpm): pounds 25
Contact: Paul Haskett, tel: 020 7505 7785, paul@365.co.uk
ARSENAL FC
Everything a Gunners fan might want in a web site
www.arsenal.co.uk
Owner: Arsenal FC
Monthly impressions (m): 10
Unique users: 500,000
Ave length of session: N/A
Audited? N/A
Audience: Affluent soccer supporters, 25-35 male
Advertising hosted: Video, Java, vrml, audio, Envilen, Shockwave, active
ads, html, dhtml, superstitials, web marketing, hot media, Flash.
Rate (cpm): pounds 25
Contact: Jonathan Bill, tel: 020 7233 8181
SPORT
CARLINGNET
Web site of FA Carling Premiership. Has news, views and results
www.fa-carling.com
Owner: Bass Brewers
Impressions (m): 9
Unique users: 350,000
Ave length of session: N/A
Audited? Publisher's statement
Audience: ABC1 men
Advertising hosted: Most types accepted
Rate (cpm): pounds 25
Contact: Peter Wilson, sales manager, TSMSi, tel: 020 8479 4995,
peter.wilson@tsmsi.co.uk
ITV-F1
Regularly updated news on Formula One racing
www.itv-f1.com
Owner: Consortium of Granada Media Interactive, Haymarket Publishing,
Eidos and Level 3
Impressions (m): 8
Unique users: 350,000
Ave length of session: N/A
Audited? N/A
Audience: Predominately ABC1 male sports fans, aged 20-40
Advertising hosted: Banners, buttons, teasers, sponsorship, microsites
Rate (cpm): pounds 25
Contact: Julian Marzalek, tel: 020 7505 7784, julianm@365.co.uk
AUTOSPORT
The motor racing magazine's web site with news archive, email news service
for die-hard fans and shopping mall
www.autosport.com
Owner: Haymarket Publishing
Impressions (m): 6.14
Unique users: 560,000
Ave length of session: 16.25 mins
Audited? ABC (June)
Audience: Motor racing enthusiasts
Advertising hosted: Banners, sponsorship
Rate (cpm): pounds 25-35
Contact: Jerry Gilbert, tel: 0181 943 5837, jerry.gilbert@haynet.com
ATP TOUR
Web site presence of the governing body of men's professional tennis
www.atptour.com
Owner: ATP Tour
Impressions (m): 6
Unique users: 150,000
Ave length of session: 10 mins
Audited? No
Audience: Teenagers and 18-35 year olds; tennis fans globally
Advertising hosted: N/A
Rate (cpm): From pounds 10
Contact: Christophe Gobel, new media manager, tel: 020 7352 3852,
cgobel@atptour.org
CRICINFO 365
The site provides the latest national and international cricket news and
scores, on a daily basis
www.cricket365.com
Owner: 365 Corporation
Impressions (m): 4.6
Unique users: 150,000
Ave length of session: N/A
Audited? N/A
Audience: Cricket fans
Advertising hosted: Banners, buttons, html banners, text-based adverts and
sponsorships
Rate (cpm): pounds 25
Contact: Richard Holman, NMMS, tel: 020 7248 1001
WORLD SOCCER NEWS
Daily world football news coverage, links to club home pages and live
coverage of games
www.worldsoccernews.com
Owner: ATL Strategic communications
Impressions (m): 4.5
Unique users: 700,000
Ave length of session: N/A
Audited? N/A
Audience: N/A
Advertising hosted: Video, Java, vrml, audio, Envilen, Shockwave, active
ads, html, dhtml, superstitials, web marketing, hot media
Rate (cpm): pounds 25
Contact: Jonathan Bill, tel: 020 7233 8181, Jbill@realmedia.com
NEWS & INFORMATION
WALL STREET JOURNAL
Source of business news; provides detailed corporate background reports,
video and audio news, sports and career resources
www.wsj.com
Owner: Dow Jones
Impressions (m): 40
Unique users: 200,000
Ave length of session: N/A
Audited? N/A
Audience: Affluent, intelligent business professional and investors
Advertising hosted: Banners and tiles
Rate (cpm): pounds 51
Contact: Dave Green, tel: 020 7842 9600
BSkyB
BSkyB's web network now includes free internet access and cut-price phone
calls among its offerings
www.skynow.co.uk, www.skysports.co.uk, www.skynews.co.uk
Owner: News Corp
Impressions (m): 24
Unique users: 522,000
Ave length of session: 3.2 mins
Audited? N/A
Audience: Young ABC1s
Advertising hosted: Banners, buttons, sponsorship
Rate (cpm): pounds 25-pounds 40
Contact: Dave Gibbs, tel: 020 7705 5934, david.gibbs@bskyb.com
FINANCIAL TIMES
News updated throughout the day. Offers email news service and a recently
intoduced palm pilot/pda service
www.ft.com
Owner: Financial Times
Impressions (m): 18.8
Unique users: 2m
Ave length of session: N/A
Audited? N/A
Audience: Senior to middle management, both male and female, mostly under
45
Advertising hosted: Banners and sponsorships
Rate (cpm): N/A
Contact: www.ft.com/mediakit
ELECTRONIC TELEGRAPH
Published 24 hours a day, seven days a week, reports backed up by links to
other ET articles and external sites
www.telegraph.co.uk
Owner: Telegraph group
Impressions (m): 15
Unique users: 70,000
Ave length of session: N/A
Audited? N/A
Audience: mostly male
Advertising hosted: Sponsorship, promotions, e-commerce, associations and
strategic alliance
Rate (cpm): N/A
Contact: Danny Meadows-Klue, tel: 020 7538 6281
PA NEWSCENTRE
Business news, share prices, local weather, sports news
www.pa.press.net
Owner: The Press Association
Impressions (m): 14
Unique users: 500,000
Ave length of session: N/A
Audited? ABC (May)
Audience: Anyone seeking breaking news, sport, business, politics,
weather, and so on
Advertising hosted: Banners, pop-up sponsorship, content-rich minisites
Rate (cpm): N/A
Contact: Rick Gibson, PA News Centre, tel: 020 7963 7596,
rick_gibson@pa.press.net
THE TIMES/SUNDAY TIMES
Contains editorial from both newspapers www.the-times.co.uk
www.sunday-times.co.uk
Owner: News International
Impressions (m): 12
Unique users: N/A
Ave length of session: N/A
Audited? N/A
Audience: Affluent, well-educated decision-makers
Advertising hosted: Video, Java, vrml, audio, Envilen, Shockwave, active
ads, html, dhtml Rate (cpm): pounds 35
Contact: Jonathan Bill, tel: 020 7233 8181
GUARDIAN UNLIMITED
The Unlimited network of sites includes coverage of news, sport, jobs and
education www.guardian.co.uk
Owner: Guardian Newspapers
Impressions (m): 9.75
Unique users: 570,000
Ave length of session: N/A
Audited? ABC Audience: High-end web users - 15-44, job seekers, football
fans, all UK film goers Advertising hosted: Banners, sponsorship, bespoke
packages and microsites
Rate (cpm): pounds 25-40
Contact: Steve Wing, tel: 020 7713 4929
ITN
The news site draws on the resources of ITN's reporters, correspondents
and camera crews globally and provides streamed live news events
www.itn.co.uk
Owner: ITN New Media
Impressions (m): 8.5
Unique users: 500,000
Ave length of session: 9 mins
Audited? N/A
Audience: Males and females, aged 18 -34
Advertising hosted: Banners, rich media and video formats
Rate (cpm): pounds 25
Contact: Jatinder Rai, tel: 020 7430 4728, Jatinder.rai@itn.co.uk
THE IRISH TIMES
The web site of Ireland's leading newspaper. Offers daily-updated
content
www.ireland.com
Owner: Irish Times Electronic Publishing Division
Impressions (m): 7.2
Unique users: 585,858
Ave length of session: N/A
Audited? N/A
Audience: Various
Advertising hosted: Banners
Rate (cpm): pounds 25-35
Contact: Sinead Murnane, tel: + 353 1 671 4066
CNN
Offers 24 news service with dedicated areas on business, finance and
sport
www.cnn.com
Owner: CNN Turner Interactive
Impressions (m): 6.7
Unique users: N/A
Ave length of session: N/A
Audited? N/A
Audience: Young business professionals
Advertising hosted: Banners, buttons, rich media, Shockwave, dhtml,
pop-ups Rate (cpm): N/A
Contact: James Bailey, tel: 020 7307 6102, james.bailey@turner.com
THIS IS LONDON
Online version of the London Evening Standard, updated throughout the
day
www.thisislondon.com
Owner: Associated New Media
Impressions (m): 6.1
Unique users: 325,000
Ave length of session: 9 mins
Audited? N/A
Audience: London and South East internet users
Advertising hosted: Banners, sponsorship, tiles Rate (cpm): pounds 30
Contact: Anne Marie Harte, tel: 020 7927 8874,
annemarie.harte@associated.co.uk
THE INDEPENDENT
Online presence of the daily national newspaper, with a shopping
facility
www.independent.co.uk
Owner: Trinity Mirror Group
Impressions (m): 4.5
Unique users: 47,000
Ave length of session: 9 mins
Audited? N/A
Audience: AB
Advertising hosted: Banners, buttons, pop-ups, splash pages, sponsored
content
Rate (cpm): N/A
Contact: Richard Lee, tel: 020 7363 0522, rlee@inuk.co.uk
ECONOMIST
Source for international news and business www.economist.com
Owner: The Economist Group
Impressions (m): 3.1
Unique users: 502,334
Ave length of session: N/A
Audited? ABC
Audience: Senior business people, decision makers, opinion formers
Advertising hosted: Banners, buttons, email advertising
Rate (cpm): From pounds 33 for banners, pounds 23 for buttons and pounds
16.70 for email
ads
Contact: Jeremy Makin, tel: 020 7830 7000, jeremymakin@economist.com
TELETEXT
Offers news, with separate channels for UK and Scottish national services,
and 18 regional services, TV listings, weather, holidays and so on
www.teletext.co.uk
Owner: Teletext Impressions (m): 3.3
Unique users: 320,000
Ave length of session: 20 mins
Audited? ABC
Audience: All UK residents
Advertising hosted: Banners, buttons, sponsorship tenancy and microsites
Rate (cpm): pounds 25-30
Contact: Paul O'Donoghue, tel: 020 7386 3684, paul@teletext.co.uk
CHANNEL 4
The rebranded web site now splits into separate content areas for
FilmFour, T4, 4 Later, as well as sections on entertainment and sport
www.channel4.com
Owner: Channel 4 TV
Impressions (m): 2.9
Unique users: 69,000
Ave length of session: N/A
Audited? ABC Audience: General TV audience
Advertising hosted: Banners, buttons, mini-sites, sponsorship
Rate (cpm): pounds 25-30
Contact: Ian Murphy, tel: 020 7306 8796
NEWSNOW
The UK's first news aggregation site enables users to flick through
headlines from more than 1,000 news sources
www.newsnow.co.uk
Owner: NewsNow Publishing
Impressions (m): 2.7
Unique users: 43,000
Ave length of session: N/A
Audited? N/A
Audience: Decision makers and information seekers
Advertising hosted: Banners and email sponsorship
Rate (cpm): pounds 30
Contact: rthompson@247.com
THE MIRROR
The online version of the daily newspaper
www.mirror.co.uk
Owner: Trinity New Media
Impressions (m): 2.1
Unique users: Publisher's statement Ave length of session: N/A
Audited? N/A
Audience: People who are interested in news, sports and entertainment
Advertising hosted: Banners, buttons, interstitials
Rate (cpm): pounds 25
Contact: Jason Smith, sales director, tel: 020 7293 2054,
Jason.smith@mgn.co.uk
SPECIALIST
THE DEN
Dennis Publishing's IT, games, motoring and home entertainment magazines
online
www.theden.co.uk
Owner: Dennis Interactive
Impressions (m): 14.3
Unique users: 573,811
Ave length of session: 8.7 mins
Audited? DoubleClick/Price WaterhouseCoopers
Audience: ABC1 males
Advertising hosted: Banners, tile ads, links, sponsorship
Rate (cpm): pounds 25
Contact: Peter Wootton, tel: 020 7917 7811, Peter.wooton@dennis.co.uk
TDL INFOSPACE NETWORK
Broad-appeal web directory, including business directories, maps,
real-time stock quotes, information on local businesses and events,
weather forecasts and horoscopes
www.infospace.co.uk
Owner: TDL InfoSpace Network
Impressions (m): 12
Unique users: N/A
Ave length of session: N/A
Audited? No
Audience: Various
Advertising hosted: Banners, buttons, text links
Rate (cpm): pounds 25 for banners
Contact: Lawrence Lartey, tel: 01252 390546,
lawrence.lartey@infospaceuk.com
SPECIALIST
E*TRADE
The UK's first online broker
www.etrade.co.uk
Owner: E*Trade UK
Impressions (m): 11
Unique users: 293,872
Ave length of session: N/A
Audited? N/A
Audience: Active investors and small private investors
Advertising hosted: Video, audio, Envilen, Shockwave, active ads, html,
dhtml, superstitials, web marketing, hot media
Rate (cpm): Paid area pounds 60; free area pounds 48
Contact: Jonathan Bill, tel: 020 7233 8181, Jbill@realmedia.com
iii
One-stop shop for personal private investors; now includes online mortgage
purchasing www.iii.co.uk
Owner: Interactive Investor
Impressions (m): 9.5
Unique users: 390,000
Ave length of session: 20 mins
Audited? ABC1, 30+
Audience: ABC1, aged 30 plus
Advertising hosted: Banners, buttons, sponsorship, text links
Rate (cpm): pounds 55
Contact: Simon Broch, tel: 020 7240 3500, brooch@iii.co.uk
ZDNet
The most widely visited online provider of technology-related content on
the web in the UK
www.zdnet.co.uk
Owner: ZDNet UK
Impressions (m): 9.2
Unique users: 800,000
Ave length of session: 7 mins
Audited? N/A
Audience: Anyone interested in technology and the net, from IT
professionals to gamers
Advertising hosted: Banners, macro and microsites, sponsorship,
skyscrapers, email newsletters
Rate (cpm): pounds 19.50
Contact: Justine Shannon, tel: 020 7903 6921
TESCO
Free ISP; features include shopping channel, web hosting, news and
information
www.tesco.net
Owner: Tesco Stores
Impressions (m): 9
Unique users: 380,000
Ave length of session: 12 mins
Audited? N/A
Audience: Tesco Clubcard members/general web users
Advertising hosted: Banners ads and sponsorship deals
Rate (cpm): pounds 25
Contact: Chris Goldson, chris.goldsone@e-space.co.uk
JUNGLE.COM
Software, video and games shopping portal; now also a free ISP
www.jungle.com
Owner: Software Warehouse
Impressions (m): 7
Unique users: 38,000
Ave length of session: 20 mins
Audited? N/A
Audience: ABC1, predominately male
Advertising hosted: Buttons and tenancy sponsorships
Rate (cpm): pounds 35
Contact: Sasha Dhillion, tel: 01675 436100, sasha@jungle.com
MONEYWORLD
Financial information source for personal investors
www.moneyworld.co.uk
Owner: The Exchange Holdings
Impressions (m): 7
Unique users: 185,000
Ave length of session: 10 mins
Audited? No
Audience: Those interested in personal finance issues
Advertising hosted: Banners, sponsorship, emails, microsites, personal
finance directory listing
Rate (cpm): pounds 30-pounds 40
Contact: Bill Jackson, tel: 020 7247 0200, bill@moneyworld.co.uk
WHAT CAR?
Comprehensive advice and guidance for all new and used car buyers
www.whatcar.co.uk
Owner: Haymarket Motoring Publications
Impressions (m): 6.5
Unique users: 135,000
Ave length of session: 22 mins
Audited? Web Trends
Audience: Buyers and sellers of all new and used cars and associated
products
Advertising hosted: All types
Rate (cpm): pounds 30
Contact: John Elkin, tel: 020 8943 5644, john.elkin@haynet.com
MULTIMAP
Search facility for streets, postcodes and place names. Up until now, the
site has been limited to London addresses, but it is promising to deliver
all of the UK soon
www.multimap.com
Owner: MultiMap
Impressions (m): 5.5
Unique users: 600,000
Ave length of session: N/A
Audited? N/A
Audience: Travellers and explorers
Advertising hosted: Banners
Rate (cpm): pounds 30
Contact: delfer@247europe.com
UK-INVEST
Online guide for stock market information and investing in general.
Up-to-the-minute market reports combined with a complete database of
publicly listed UK companies, including interactive performance charts
www.uk-invest.com
Owner: GlobalNet Financial
Impressions (m): 4.9
Unique users: 35,000
Ave length of session: N/A
Audited? N/A
Audience: Investors and business and finance professionals
Advertising hosted: Banners and buttons
Rate (cpm): pounds 30
Contact: jbaldwin@247europe.com
MARKET-EYE
Financial web site offering company information and prices to stock market
investors
www.marketeye.com
Owner: Datastream/ICV
Impressions (m): 4.5
Unique users: 85,000
Ave length of session: N/A
Audited? N/A
Audience: Savvy investors
Advertising hosted: Banners and buttons
Rate (cpm): pounds 30
Contact: jbaldwin@247europe.com
YALPLAY
Online music and video store
www.yalplay.com
Owner: Boxman.com
Impressions (m): 4
Unique users: 120,000
Ave length of session: N/A
Audited? ABC
Audience: ABC1 buyers of music and film
Advertising hosted: Sponsorship of the Yalplay Hot Chart and Cool Chart
properties on the front page
Rate (cpm): On request
Contact: mark@yalplay.com
TALK21
BT's free email service
www.talk21.com
Owner: BT Internet & Multimedia Services
Impressions (m): 3.2
Unique users: 525,000
Ave length of session: N/A
Audited? N/A
Audience: Various
Advertising hosted: Banners and buttons
Rate (cpm): pounds 15 buttons and pounds 35 banners
Contact: mehdi.salam@bt.com
CCTA GOVERNMENT INFORMATION SERVICE
Government-owned entry point for internet users looking for public
information
www.open.gov.uk
Owner: HM Government
Impressions (m): 3
Unique users: N/A
Ave length of session: N/A
Audited? ABC
Audience: All UK citizens
Advertising hosted: N/A
Rate (cpm): pounds 25
Contact: Fiona Bryce, tel: 020 7248 1001, fiona@nmms.co.uk
SILICON
News and recruitment network for IT professionals
www.silicon.com
Owner: Network Multimedia Television
Impressions (m): 3
Unique users: 180,101
Ave length of session: 18.5 mins
Audited? ABC
Audience: Senior IT professionals and business decision makers
Advertising hosted: Sponsorship, interactive response banners, email
alerting, bespoke solutions
Rate (cpm): Prices on application
Contact: tel: 020 7761 8300,
sales@nmtv.net
VNU
IT information for business and personal computing
www.vnunet.com
Owner: VNU Business Publications
Impressions (m): 3
Unique users: N/A
Ave length of session: N/A
Audited? N/A
Audience: Computer professionals/personal users
Advertising hosted: Banners, buttons, sponsorship
Rate (cpm): pounds 10-40
Contact: Matthew Beck, tel: 020 7316 9409
INTERNET.COM
Provides global real-time news and information resources for internet
industry and experienced internet users
www.internet.com
Owner: Mecklermedia Corp
Impressions (m): 2.5
Unique users: N/A
Ave length of session: N/A
Audited? N/A
Audience: Mainly ABC1 men Advertising hosted: Various
Rate (cpm): R.O.S. dollars 61
Contact: Jonathan Bill, tel: 020 7233 8181, Jbill@realmedia.com
SCOTLAND ON LINE
Scotland reference site including travel, business, recruitment, news and
sport
www.scotland.net
Owner: Scottish Telecom and DC Thomson
Impressions (m): 2.5
Unique users: 160,000
Ave length of session: N/A
Audited? N/A
Audience: N/A
Advertising hosted: Banners, sponsorship, shopping
Rate (cpm): pounds 25
Contact: Pat Kelly, tel: 01382 429040, Pkelly@scotland.net
POSTMASTER
Free email service
www.postmaster.co.uk
Owner: Postmaster
Impressions (m): 2.3
Unique users: 12,000
Ave length of session: N/A
Audited? N/A
Audience: Travellers and upwardly mobile people
Advertising hosted: Banners
Rate (cpm): pounds 30
Contact: pfidgen@247europe.com
THIS IS MONEY
Personal financial advice, with information links
www.thisismoney.co.uk
Owner: Associated New Media
Impressions (m): 2.2
Unique users: 250,000
Ave length of session: 30 mins
Audited? No
Audience: People seeking personal finance information
Advertising hosted: Banners, tiles, sponsorship
Rate (cpm): pounds 30
Contact: Anne Marie Harte, tel: 020 7927 8874
NEW SCIENTIST
Online version of magazine
www.newscientist.com
Owner: Reed Business Information
Impressions (m): 2.1
Unique users: 209,109
Ave length of session: 30 mins
Audited? ABC/ Fletcher Research
Audience: High proportion of ABC1 men and women
Advertising hosted: Banners and buttons
Rate (cpm): pounds 20-30
Contact: Morna Pugh, tel: 020 7331 2706
CLASSIFIED
AUTOTRADER
UK motoring web site with over 190,000 vehicles for sale
www.autotrader.co.uk
Owner: Auto Trader Interactive
Impressions (m): 10.4
Unique users: 1.1m
Ave length of session: N/A
Audited? ABC Electronic
Audience: ABC1 male/female motorists
Advertising hosted: Banners, sponsorship, buttons
Rate (cpm): pounds 25
Contact: Tom Marcheselli, tel: 020 8946 1155
LOOT
Online version of the daily free-ads paper
www.loot.com
Owner: Loot Limited
Impressions (m): 9.4
Unique users: 190,000
Ave length of session: 10 mins
Audited? ABC
Audience: General public
Advertising hosted: Banners, hotspots, links
Rate (cpm): N/A
Contact: Barbara Lamb, tel: 020 7625 0266 x 2020,
barbara.lamb@loot.com
SCOOT
Online business directory serving residential visitors and tourists, and
covering cinema, theatre and local community information
www.scoot.co.uk
Owner: Scoot
Impressions (m): 5.6
Unique users: 63,000
Ave length of session: N/A
Audited? N/A
Audience: Information seekers
Advertising hosted: Banners and buttons
Rate (cpm): pounds 35
Contact: delfer@247europe.com
AUTOBYTEL
One-stop shopping source for private car buyers who are looking to
research, buy and insure vehicles online
www.autobytel.co.uk
Owner: Autobytel
Impressions (m): 5.2
Unique users: 188,000
Ave length of session: N/A
Audited? N/A
Audience: Automative buyers
Advertising hosted: Banners
Rate (cpm): pounds 30
Contact: pfidgen@247europe.com
EXCHANGE AND MART
Searchable database of every variety of goods for sale, including more
than 100,000 used cars
www.exchangeandmart.co.uk
Owner: United News and Media
Impressions (m): 2.4
Unique users: 370,000
Ave length of session: 10 mins
Audited? Publishers statement Audience: 18-34. Mostly men
Advertising hosted: All types accepted
Rate (cpm): pounds 25
Contact: Peter Wilson, TSMSi, tel: 020 8479 4995, peter.wilson@tsmsi.co.uk
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