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1. Volkswagen: "Drivers wanted"
2. Tiger Balm: "Dwell not upon thy weariness, thy strength shall be according to the measure of thy desire"
3. Brylcreem: "Control yourself"
4. Hanes underwear: "A man can't swing if his underwear doesn't"
5. Duracell Bunny: "It keeps going, and going and going"
6. Butlins: "Play Happy Families"
7. Trust House Forte: "Yours Faithfully"
8. Vauxhall: "Put the fun back into driving"
9. Greggs: "Ready when you are"
10. Peugeot: "The drive of your life"

And a tagline an existing sponsor won't revive any time soon

      Nike: "If it feels good then just do it"