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At a whopping 75% recall, the world's most famous meerkat family on TV takes first place for Comparethemarket.com this week, knocking last week's winners (DFS) into 10th position with 34% recall.

Brand: SCS

Agency/TV Buyer: Martin Tait Redheads/Martin Tait Redheads

Recall: 47%

3

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 43%

3

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC Manchester

Recall: 43%

3

Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 43%

6

Brand: Oak Furniture Land

Agency/TV Buyer: Equinox TV/MNC 

Recall: 41%

7

Brand: Dreams

Agency/TV Buyer: Re:production/StarCom Manchester

Recall: 35%

7

Brand: BT, multimedia callplan

Agency/TV Buyer: Abbott Mead Vickers BBDO/Maxus

Recall: 45%

7

Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 35%

10

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 34%

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