The ranking below, compiled from the 51 Adwatch tables that ran between November 2008 and October 2009, ranks the 10 commercials that scored highest in one particular week.
Top 10 ads with the highest recall in a single week in Adwatch 2009
A description of each ad and when it appeared appears below the table.
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- People proffer comments on the user-friendliness of the new website (30")
- Churchill helps Rolf Harris move house (30")
- Aleksandr Orlov the meerkat bemoans the confusion between his website, Comparethemeerkat.com, and Comparethemarket.com (20")
- 'Winter Wonderland' Christmas commercial with Take That, Myleene Klass, Twiggy et al (60")
- Asda basket comparison voiced by Jane Horrocks (30")
- Richard Hammond travels on a sleigh to Morrisons and meets Denise van Outen (60")
- Kerry Katona and Coleen Nolan invite Jason Donovan to their Christmas party (60")
- Christmas family scenes: 'It's beginning to look a lot like Christmas' (40")
- Celebs including Girls Aloud, Ronan Keating and Fern Britton play on the Nintendo DS (60")
- Women dance with Foxy in front of a giant disco ball to promote Free Bingo Week (10")
- Members of staff crowd around to gift-wrap a woman's Christmas parcel (40")
- Promoting Double Savings Winter Sale, with people sitting on the sofas (30")
- The 118 118 team travel through the city singing 'Who you gonna call?' (40")
Carat, Mediacom and OM