The partnership's primary objective is to promote trial of Martini Rosato & pomegranate juice to the Toni & Guy client base.
During afternoons over the next three weeks, customers of Toni & Guy salons - providing they are over the legal drinking age - will be offered a complimentary glass of Martini Rosato and pomegranate juice over ice.
In addition to the sampling, Martini will be showcasing its new ‘Stay Beautiful' ad in the summer issue of the salon chain's magazine and running a 60-second ad created for its in-store TV network. The creative uses exclusive behind-the-scenes footage from the advertising photoshoot with Martini brand ambassador Thandie Newton.
The partnership will also be taken from the salon environment to various events that both brands are involved in. Joint activity has already been run at the Clothes Show Live.
The brand partnership was brokered by FST and Exposure.
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