TomTom Bandit "king of the mountain" by DDB & Tribal Worldwide Amsterdam

TomTom, the Dutch company synonymous with satellite navigation systems, has launched a global digital campaign for its video cameras.

The ad campaign promoting TomTom’s Bandit action camera – which is a lot like a GoPro – features a extreme-sports-loving goat that records his snowboarding and base-jumping escapades, and has no trouble working and editing with the camera, even with clumsy hooves.