As part of the activation, shoppers will be greeted by a giant Toffifee squirrel statue and families will be offered a free special four piece trial pack. They will also be given the opportunity to play a 'Match the Pair' game on a giant prize wall with a chance to win more Toffifee prizes.
The sampling is taking place at a number of Intu shopping centres, including Metrocentre from 18-20 November, Trafford Centre from 25-27 November and Intu Lakeside from 1-3 December.
The activity is part of a wider £5m campaign which saw the Storck-owned brand launch a new ad in September with the 'There's so much in Toffifee' tag line whilst showcasing its key ingredients of caramel, hazelnut, nut spread and chocolate.
Intu Lakeside recently hosted a while a number of Intu shopping centres staged a event over the summer.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .