Print activity effectively uses the Toblerone’s point of difference, its triangular shape, to create standout.
Brand: Toblerone
Client: Hammad Qazi, marketing manager at Mondelez International
Agency: Saatchi & Saatchi Dubai
Creative: Sion Wilson
Toblerone invokes cogs of a Swiss watch
The classic shape of the Toblerone bar was manipulated to draw attention to its Swiss heritage by recreating cogs used in a watch.