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Three of the world's leading tobacco manufacturers will next week

unveil their international TV ad campaign, through TBWA/London, aimed at

combating underage smoking.

British American Tobacco, JT International and Philip Morris

International, which collectively own the biggest tobacco brands,

including Rothmans and Marlboro, will launch the ads push in 38 European

countries.

The campaign features a logo with a cigarette sandwiched between

drawings of football and skateboarding, and is designed to counter the

idea that smoking when young is trendy or acceptable.

Six executions, initially running on MTV Europe next Monday, show young

people playing sport and music, clubbing and shopping and highlight that

these activities can be enjoyed without smoking.

The logo appears at the end of each advertisement, along with the

campaign's web site address, www.youthsmokingprevention.net. The site

launches on April 16.

'As manufacturers, we take the matter of youth smoking prevention

seriously,' a campaign spokeswoman said.