Before she joined TMW, Roberts worked for TBWA/GGT, managing the agency's key Vauxhall account.
Roberts has knowledge and experience in relationship marketing and CRM across a range of industry sectors.
"I was looking for a new challenge and TMW was high on my list of agencies that not only had an excellent reputation in terms of its professionalism but also the opportunity to work in a vibrant environment.
"Ultimately, it is my aim to make a difference to the business, providing new ways of working where appropriate, and helping the agency to retain and grow its existing clients as well as attract new prospects," Roberts said.
Richard Marshall, business development director, said: "Julie has been in the industry for over 12 years and brings with her invaluable skills, which I'm sure clients and the agency alike will benefit from enormously."
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