TK Maxx is launching a Christmas campaign that is intended to promote the retailer as the ultimate festive gift destination.
The campaign, which will continue the 'Big labels, small prices' brand proposition, will feature a TV ad in which tiny TK Maxx models exit a truck loaded with branded goodies.
The TV ads will launch today with an extended 60-second spot. The communications planning was handled by MindShare and focuses on style-conscious women who love the thrill of finding a bargain.
The creative for the campaign, which was shot in the Canadian Rockies, was hand-led in-house.
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