TK Maxx "The right way" by Wieden & Kennedy London

TK Maxx stages a musical extravaganza full of shoppers who are evangelical about the store.

The colourful street scene features a group of TK Maxx lovers, along with a trio of animated birds, who share their tips for doubters from steps, balconies and buses before ending with a charming chorus number. The work was created by Adam Newby, Will Wells and Tom Hall, and directed by Gary Freedman through Independent.

Credits

Brand
Creative director
Executive creative directors
Group account director
Account director
Account manager
Head of planning
Planner
TV producer
TV production assistant
Business affairs
Production company
Director
Executive producer
Line producer
Director of photography
Editorial company
Editor
VFX company
VFX supervisor
Sound company
Sound designers
Music supervisor
Composer