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The second ad in TK Maxx's new campaign (which began in March) shows a man who bought a new weekend bag holding on for dear life to the back of a car as he hitches a lift to the seaside.

The TV ad was created by Wieden & Kennedy London, which won the retailer’s creative account in November. The agency’s work for TK Maxx focuses on the retailer’s eclectic inventory by presenting light-hearted examples of people who’s lives have changed after trips to the store.