The manufacturer is spending 拢1m on press and outdoor work for the new-look drink, which relaunched last month with a 10% mix of orange, lemon and blackcurrant juice and no artificial colours, flavours or sweeteners. The ads include the line 'Now with real fruit juices'.
The work features a ball of tangled items including fruit, toys and obscure items to reflect the strapline 'Untangle can you flavour the'. The long-running 'Refresh your head' line has been dropped.
The activity launches on 4 June and targets teenagers and parents. Tizer is also launching a digital campaign aimed at 14- to 18-year-olds and revamping its website.
Sales of Tizer have fallen in recent years as consumers have turned to healthier drinks such as water and juices. In 2005, its volume share of the carbonated soft-drinks market declined 36%, according to ACNielsen.
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