Digital video recorder manufacturer TiVo has formed an division solely responsible for negotiating advertising deals for its personal TV service.
Digital video recorder manufacturer TiVo has formed an division solely responsible for negotiating advertising deals for its personal TV service.
The advertiser and agency team will target marketers and agencies, the network team broadcasters and cable programmers as well as media agencies, while other researchers will evaluate consumer behaviour.
The division will be headed up by Stacy Jolna, TiVo's vice-president of programming.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
