Starcom MediaVest Group, the media services division of Bcom3 Group, and Digital@JWT, the interactive advertising and e-business solutions group of J. Walter Thompson, have joined TiVo's strategic advertising agency partnership programme.
Clients from both agencies will now have first shot at advertising on TiVo's digital video recorders (DVRs).
Miller Brewing Company, a client of Starcom Media Services, is among the first advertisers to team with TiVo through the strategic advertising agency partnership programme. Other Starcom clients include Kellogg's, Allstate, Hallmark, Walt Disney World and Kraft Foods.
Ad giant Omnicom has also already joined the program.
"Personal TV provides the opportunity for the creative community to reinvent traditional advertising models," said Stacy Jolna, chief programming officer and vice-president of TiVo's Entertainment Group. "We will work closely with our advertising agency partners and their rich roster of clients to set a benchmark for innovation, creativity and success in this new world of interactive advertising and merchandising."
_1.jpg)
.jpg)
