Under the deal, 20-second ads will run on Titan's 20 screens in London termini to promote the draw. And Titan ads will also run on Brand Influence's screens in Trafalgar Square where the World Cup draw is to be broadcast live on a 46m screen from 5pm.
During the event, there will be a demonstration of the South African Diski Dance, which is devised from a series of choreographed football moves, and video footage of the dance on the large screen.
The dance is being used by South African Tourism to generate excitement around next year's tournament and the Titan ads in Trafalgar Square say: "Titan outdoor supporting the South African Diski Dance".
The tie-up between Titan and Brand Influence is expected to be the start of a larger project between the two companies, which will encompass activity around future events.
Today's activity launches Titan's World Cup ad opportunities which include solutions across Titan's rail and retail portfolio, with flexible digital options which allow advertisers to change messages as the competition progresses.
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