Tiscali launches legal peer-to-peer music sharing service

LONDON - Internet service provider Tiscali has launched an online jukebox service, which offers a free and legal peer-to-peer sharing service as well as the option to buy tracks.

Tiscali has linked up with licensed music search and online radio firm Mercora to run the service, which allows users to either listen to streamed versions of tracks for free or pay 69p to download each one through its download service, which has already been operational for the last four years.

Richard Ayers, Tiscali's portal director, says the site is being promoted as offering more than many other music download sites because it enables users to listen to full versions of tracks for free as well as access each others' playlists and put streamed versions of music on the site.

Obscure tracks that are put on the site, but are not available to buy through Tiscali's download service, will be monitored and added where possible.

Ayers said: "It is a useful way of monitoring our users' tastes and making sure we are meeting it through our download service."

As well as buying music, other revenue comes from display advertising on the site and discussions are taking place to develop a system whereby music distributors can pay to promote their latest products.

The jukebox is available to the ISP's members in Italy and UK, ranging from broadband customers to those who have signed up for a free email account. The deal with Mercora also allows Tiscali to run the jukebox in its other markets of Germany, the Netherlands and the Czech Republic at a later date.

Promotional activity for the site includes an email campaign among members, as well as on-site promotion.

Mario Mariani, Tiscali senior vice-president of media and value added services, said: "With this new service, we have renewed our efforts to provide European internet users with access to an innovative, legal online music service.

"The service and its interface have been organised with our users' priorities and needs. The interface is therefore simple and immediate and features the added value of a buying option in full compliance with current laws."

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