The campaign started this month and runs for 10 weeks, targeting professionals aged 25 to 44 and regular readers of The Knowledge. It is designed to support the launch of BMW's 3 Series Coupe, with the strapline: "Pleasure. Distilled".
In line with the theme, a week's entertainment news and views has been distilled into a 30-minute audiocast.
The show is produced each Thursday with reviews and recommendations for the best movies, shows, exhibitions and events for the coming week, as well as a weekly celebrity interview.
In addition, the campaign will include a co-branded promotion on the site, plus joint promotions on Apple iTunes.
The partnership was brokered through Zed Media, and by Gary Kakoulli and Jason Brown from Times Media Digital Sales.
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