Xerox has a pink watermarked graph rising through the black-and-white stock prices double-page spread in the Times Business section.
A multi-coloured strapline appears on the two previous pages, which reads: "What can Xerox Colour do for your business? See equity prices."
The stock prices pages carry another message: "Xerox helps improve business through colour."
The ads run on 24 and 31 May and 6 June. The deal was brokered by Times Newspapers solutions manager Pettrina Keogh and Xerox's agency Mediaedge:cia.
Times Newspapers development director Claire Myerscough said: "This is a fine example of how flexible and creative we can be with our newspaper brands.
"The benefits are clear - we can create stand-out and deliver communications objectives for clients without compromising editorial integrity."
_1.jpg)
.jpg)
