Times refocuses careers section on mid-market

The Times is rebranding its Appointments section as a supplement entitled Career to reflect the newspaper's repositioning.

The section will target junior to middle-management jobs as the paper shifts from the most high-brow of broadsheets toward the mid-market.

The launch is effectively an acceptance by The Times - historically the title of choice for captains of industry and the country's most powerful people - that it no longer carries the cachet it once did. Senior-level jobs will be transferred to sister title The Sunday Times.

Career launches on 16 September as a compact-sized 24-page supplement to the main paper. It will carry jobs up to a maximum salary of £55,000 in the commercial, manufacturing, IT and telecoms sectors.

The overhaul follows the roll-out in April 2003 of Public Agenda, a supplement focusing on jobs in the public sector - hitherto the preserve of The Guardian.

Career will be backed by a direct, trade press and online ad campaign. The section will also be carried in the paper's main website, Times Online.

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