The campaign will run throughout January and February and will focus on three key areas of the : travel, appointments and business.
The launch of the campaign follows the launch of a new travel classifieds search engine, which allows readers to search the database of classified ads from The Times and The Sunday Times.
The "Where it's @ Times Online" campaign launches this week with a competition to win free flights to a different travel destination every day over the next two weeks.
The competition is being run in conjunction with British Airways and features flights to destinations including Asia, South Africa and the Caribbean.
The first campaign will use banners, pop-ups and skyscrapers across a network of travel websites and is aimed at raising awareness of Times Online's travel channel, where users can read travel content from The Times and The Sunday Times, as well as book holidays, search classified advertisements, sign up for a free weekly late-deals bulletin and enter competitions.
The campaign is launched as the Times Online moves from strength to strength and is now, according to Times Newspapers, hitting a level of profitability allowing the investment of more resources into the site.
Annelies van den Belt, digital director at The Times, said: "The planned campaign illustrates Times Newspapers' continuous commitment to its digital businesses and acknowledges the requirements of our advertisers to provide multiplatform solutions. We are very proud of Times Online and we want more people to use our pre-eminent product."
The campaign supports a number of revamps carried out on the Times Online site last year, including the relaunch of its business channel to provide information by industry sector and broaden its appeal to the business audience.
The Times also revamped its online recruitment website, bringing together the best jobs from The Times and The Sunday Times, as well as offering jobs that are advertised exclusively online.
The creatives for the campaign were designed and produced by Liquid Communications and incorporate the strapline "Where it's @ Times Online".
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