Launching on 22 October, Times Mobile enables consumers to use their mobile phones to access sports and business news, breaking news, entertainment reviews, plus, real time football scores.
Using technology designed by Buongiorno, the launch will be backed by a marketing campaign across Times Media as well as through search engines, advertising networks and mobile. Times Mobile will also carry display and classified advertising from companies including IBM, with links to mobile friendly websites and microsites.
Times Media Digital Publishing Director Zach Leonard said Times Mobile was a key part of the strategy to ‘deliver content in the most convenient way accessible for our audiences’.
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