Michael Pepe, president and chief executive of Time Inc
International, has revealed plans to use IPC as a channel to launch Time
Inc's US magazines in the UK.
In his first public statement since AOL Time Warner bought IPC in July,
Pepe said that, as an example, IPC's women's magazine division could
help Time extend the reach of its US tabloid magazine People.
Pepe also suggested that Time Inc's recent launch, In Style, would fit
well within IPC's women's magazines division, which publishes Marie
Claire.
Pepe said that a large business presence in the UK had been an important
factor in AOL Time Warner's interest in IPC.
"We viewed IPC as a very attractive and time-sensitive acquisition," he
said.