The newly formed Time Warner UK Advertising Council will act as a hub from which campaigns can be run across the various media outlets and platforms.
The move means that advertisers will be able to run campaigns across IPC magazines such as NME, Turner Broadcasting’s TV stations including Cartoon Network, and websites such as
AOL UK.
Michael Steckler, managing director of AOL UK, Caroline McDevitt, managing director of IPC Advertising, and Simon Cox, vice-president of Turner Media Innovations, will head the council.
Turner Media’s Cox said that the council represents an extension of the members’ everyday jobs and that there would be no new roles to fill.
“This is about making what we’ve got more effective,” said Cox. “The time is right because people at media owners, clients and agencies are talking about collaboration.
“We won’t work together all of the time, but if a client or agency wants to do something and one of us sees the potential for crossover, then the council will kick into action.”
Formal meetings of the council will take place every two months, with the first one scheduled for
23 October.
The three council heads will also keep in regular contact to drive advertising initiatives across the group, according to Cox.
The council members will be supported by an executive team of six from across the Time Warner group. They include Andrew Moore, group head of agency sales at AOL UK; Peter Edwards, head of business development for advertising at IPC Media, and Adam Eagle, director of sponsorship and promotions at Turner Broadcasting.
The creation of the Time Warner UK Advertising Council mirrors a similar model in the US, which has seen campaigns from advertisers including Unilever, Budweiser and General Motors run throughout the group’s network.
The move means that advertisers will be able to run campaigns across IPC magazines such as NME, Turner Broadcasting’s TV stations including Cartoon Network, and websites such as
AOL UK.
Michael Steckler, managing director of AOL UK, Caroline McDevitt, managing director of IPC Advertising, and Simon Cox, vice-president of Turner Media Innovations, will head the council.
Turner Media’s Cox said that the council represents an extension of the members’ everyday jobs and that there would be no new roles to fill.
“This is about making what we’ve got more effective,” said Cox. “The time is right because people at media owners, clients and agencies are talking about collaboration.
“We won’t work together all of the time, but if a client or agency wants to do something and one of us sees the potential for crossover, then the council will kick into action.”
Formal meetings of the council will take place every two months, with the first one scheduled for
23 October.
The three council heads will also keep in regular contact to drive advertising initiatives across the group, according to Cox.
The council members will be supported by an executive team of six from across the Time Warner group. They include Andrew Moore, group head of agency sales at AOL UK; Peter Edwards, head of business development for advertising at IPC Media, and Adam Eagle, director of sponsorship and promotions at Turner Broadcasting.
The creation of the Time Warner UK Advertising Council mirrors a similar model in the US, which has seen campaigns from advertisers including Unilever, Budweiser and General Motors run throughout the group’s network.
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